Novartis India terminates Dr. Reddy's distribution pact to regain exclusivity
Novartis India ends its partnership with Dr. Reddy’s Laboratories to reclaim product exclusivity and direct market control, effective September 30, 2026.

*this image is generated using AI for illustrative purposes only.
Novartis India Limited terminated its Distribution and Promotion Agreement with Dr. Reddy’s Laboratories Limited on August 7, 2026, ending a partnership that granted the latter exclusive rights to promote and sell certain products. The termination, which becomes effective on September 30, 2026, allows Novartis India to re-acquire exclusivity and secure direct market access for these products, marking a strategic shift in its go-to-market approach.
The decision was taken during a Board meeting held on Friday, August 7, 2026, which commenced at 06:50 P.M. (IST) and concluded at 07:08 P.M. (IST). The disclosures were made pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015, read with relevant SEBI circulars.
Key Board Approvals
The Board considered and approved several strategic and governance matters:
- Termination of DRL Agreement: The agreement dated February 11, 2022, is terminated effective September 30, 2026. This move enables Novartis India to regain control over the promotion, distribution, and sale of products previously managed by Dr. Reddy’s Laboratories Limited.
- New Articles of Association: A new set of Articles of Association was adopted to align with Table F of Schedule I of the Companies Act, 2013. Shareholder approval is required at the ensuing Annual General Meeting (AGM).
- ESOP 2026: The "Employee Stock Option Plan 2026" was adopted, subject to shareholder approval at the AGM.
- AGM Notice: The notice for the 78th Annual General Meeting of Members was issued.
Agreement Details
| Particulars | Details |
|---|---|
| Parties | Novartis India Limited and Dr. Reddy’s Laboratories Limited |
| Nature | Termination of Distribution and Promotion Agreement dated February 11, 2022 |
| Execution Date | August 07, 2026 |
| Effective Termination Date | September 30, 2026 |
| Impact | Novartis India re-acquires exclusivity and market access for specified products |
Strategic Implications
The termination of the agreement with Dr. Reddy’s Laboratories Limited marks a shift in Novartis India’s go-to-market strategy for specific product lines. By reclaiming exclusivity, the company aims to directly manage market access and distribution, potentially allowing for more integrated promotional efforts and tighter control over supply chain dynamics. The alignment of the Articles of Association with the Companies Act, 2013, reflects ongoing governance modernization, while the new ESOP plan underscores the company’s focus on employee retention and incentive alignment.
The Company Secretary and Compliance Officer, Chandni Maru, signed the disclosure. Further details are available on the company’s website.
Historical Stock Returns for Novartis
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.01% | +2.16% | +10.44% | +61.70% | +61.70% | +68.77% |
How will Novartis India plan to rebuild its direct distribution network to replace Dr. Reddy’s established reach by the September 30, 2026 effective date?
What is the expected impact on Dr. Reddy’s Laboratories’ revenue and market share given the loss of exclusive promotion rights for these specific Novartis products?
Will the transition to a direct-to-market model result in short-term supply chain disruptions or pricing changes for consumers during the handover period?


































