Gene Munster says Apple iPhone 18 revenue estimates are too conservative
- Gene Munster says FY27 iPhone revenue estimates are 10% too low
- iPhone 18 Pro lead times are 15% longer than a year ago
- Duo foldable to start preorders Oct. 16 at $2,100 ASP
- Analyst projects Duo will be 8% of units but 14% of revenue
- Apple stock up 24.2% year-to-date in 2026

*this image is generated using AI for illustrative purposes only.
Deepwater Asset Management Managing Partner Gene Munster stated that consensus estimates for Apple Inc (NASDAQ: AAPL) iPhone revenue in fiscal 2027 are likely too low by 10%. The analyst highlighted stronger-than-expected demand for premium models and the upcoming launch of the foldable Duo smartphone as key drivers.
Premium Demand Outpaces Expectations
Apple has altered its release schedule for this year, launching the iPhone 18 Pro and iPhone 18 Pro Max months before the base model. Munster noted that lead times for these premium devices are 15% longer than a year ago. This metric is tracked daily across eight countries, including the United States, United Kingdom, China, Canada, Switzerland, France, Japan, and Germany.
The extended lead times suggest buyers are opting for the higher-priced Pro models rather than waiting for the base iPhone release in spring 2027. Munster had initially expected shorter lead times this year, indicating that the shift toward premium purchases is accelerating.
Duo Foldable Impact on Revenue
The foldable Duo smartphone will begin preorders on Oct. 16, with deliveries starting Oct. 23. Munster views early demand for the Duo as a critical indicator of whether consumers continue prioritizing premium devices over the base model.
Consensus estimates project approximately 4.5 million Duo sales in fiscal 2026. However, Munster argued that these figures may not fully account for the device’s $2,100 average selling price. He estimated that the Duo could capture 35% market share in its first year and constitute around 8% of total iPhone units next year.
Despite potential challenges in converting existing foldable users from rival companies, Munster believes a third of Pro Max users could switch to the Duo. This migration could boost iPhone revenue by 10% due to higher average selling prices.
What the Numbers Show
Munster estimates that while the Duo will represent only 8% of iPhone units next year, it will account for 14% of iPhone revenue. This divergence highlights the significant revenue contribution of the high-ASP foldable device relative to its volume share.
Stock Performance
Apple stock rose 0.1% to $336.48 on Monday. The shares trade within a 52-week range of $243.42 to $344.57. Year-to-date in 2026, Apple stock is up 24.2%.
How might the aggressive pricing of the $2,100 Duo foldable impact Apple's overall gross margins and profitability in fiscal 2027?
What are the potential supply chain risks associated with meeting the projected 35% market share for the Duo in its first year?
Could the shift in consumer preference toward premium Pro models and the Duo cannibalize sales of the base iPhone 18, affecting total unit volume?

































