Apple tests screen-free fitness tracker and AI pendant, report
- Apple is developing a screen-free fitness tracker resembling Whoop bands
- Tim Cook and Eddy Cue are backing the screen-free tracker project
- An AI pendant with camera capabilities has been postponed
- Wearables segment revenue rose to $7.88 billion from $7.40 billion YoY
- Screen-free tracker unlikely to launch before 2028
*this image is generated using AI for illustrative purposes only.
Apple Inc. (NASDAQ: AAPL) is reportedly developing two new wearable devices: a screen-free fitness tracker and an AI-heavy pendant. The moves aim to expand the company's health ecosystem beyond the Apple Watch.
Screen-free fitness tracker in development
According to Bloomberg’s Mark Gurman, Apple has developed prototypes for a screen-free health and fitness tracker that resembles Whoop’s bands. The device features a fabric band equipped with sensors to monitor heart rate and other health metrics.
Tim Cook, who now serves as chairman, and services chief Eddy Cue are reportedly supporting the product. While prototypes exist, the project remains uncertain. If Apple proceeds with this tracker, it is unlikely to arrive before 2028.
AI pendant project postponed
In a separate report, Gurman noted that Apple has also been working on an AI pendant. This device was conceived as a necklace or clothing attachment capable of gathering visual data to process through the new Siri AI.
Development of the AI pendant has been postponed. The device would have provided Siri with additional visual context, enhancing its ability to process user environments.
Wearables segment performance
The potential new devices align with Apple’s recent focus on health tracking. The latest Apple Watch models include features such as readiness scores and biological-age estimates, overlapping with competitor offerings. The company is currently testing a redesigned Health app in iOS 27.2.
| Metric | Q3FY26 | Q3FY25 | Change |
|---|---|---|---|
| Wearables, Home and Accessories Revenue | $7.88 billion | $7.40 billion | +6.5% |
What the numbers show
The Wearables, Home and Accessories segment generated $7.88 billion in revenue in the quarter reported in July, up from $7.40 billion a year earlier. This growth occurs as Apple seeks to differentiate its hardware through specialized form factors like the screen-free tracker, potentially addressing users who prefer continuous monitoring without a traditional smartwatch interface.
Market reaction
Apple closed at $339.75 on Tuesday, up 0.23%. The stock traded at $339.84 in after-hours trading, up 0.026%. According to Benzinga Edge Stock Rankings, Apple ranks in the 97th percentile for Quality, with positive short-, medium- and long-term price trends.
How might the potential 2028 launch timeline for the screen-free tracker impact Apple's competitive positioning against established players like Whoop and Oura?
What specific regulatory hurdles could delay the approval of the AI pendant's visual data processing features under evolving global privacy laws?
Could the introduction of a screen-free wearable cannibalize sales of the standard Apple Watch, or does it represent a net-new market segment for Apple?

































