Apple Inc is reportedly planning a second product launch around October 27, following its October 13 "Welcome Home" event focused on new smart home products.

Touchscreen OLED MacBook Pro expected

The October 27 announcement could include MacBook Pro models featuring OLED displays and touchscreens. Bloomberg reported on Thursday that these internally named K114 and K116 models may be thinner and lighter than current iterations. The new laptops might also incorporate a Dynamic Island interface similar to those found on iPhones.

While previous rumors suggested the devices might be branded as MacBook Ultra, the latest report indicates they will remain part of the Pro lineup. The tech giant has been working on OLED MacBooks for several years.

iPad mini and M6 Macs in pipeline

Apple is also scheduled to launch an OLED iPad mini and M6-powered Macs on the same day. The upcoming iPad mini could feature a landscape-oriented front camera for improved video calls and a redesigned speaker system. The launch will also include an M6-powered 14-inch MacBook Pro and iMac, according to people familiar with the matter.

Both events will include online video presentations and in-person sessions for the press. Apple did not immediately respond to requests for comment.

Market reaction

On Thursday, Apple shares closed 1.11% up at $340.42. The stock fell 1.85% to $334.12 in Friday’s premarket trading. According to Benzinga Edge Stock Rankings, Apple scores in the 97th percentile for Quality, with positive price trends across short, medium, and long terms.

Apple Inc. has reportedly partnered with LG Electronics to develop a new lineup of connected home devices, targeting competitors like Amazon.com and Alphabet's Google.

The collaboration involves several products designed to integrate with Apple’s upcoming smart home ecosystem. According to a Bloomberg report, the devices include a doorbell, deadbolt lock, thermostat, indoor camera, outdoor camera, and floodlight camera.

Product details and branding

The new hardware is expected to connect with Apple’s forthcoming smart home hub, which may debut on October 13 and features a 6-inch square display. Although Apple is developing these products in partnership with LG, the devices may carry LG branding.

The Cupertino-based tech giant aims to compete directly with established players in the connected home market:

• Amazon’s Ring: Offers security lineups including doorbells and cameras.
• Google’s Nest: Provides thermostats and other connected-home devices.

Market context

This move positions Apple to expand its presence in the smart home sector, an area where Amazon and Google have already established significant footholds. The partnership leverages LG’s manufacturing capabilities while integrating with Apple’s software ecosystem.

Apple did not immediately respond to requests for comment regarding the specific timeline or pricing of the new devices.