AdCounty Media Enters 9th Year with BSE Listing and a Scaled Proprietary AdTech Ecosystem
AdCounty Media India Ltd. has celebrated nine years in the AdTech industry, marking its BSE listing and a strategic shift to a product-led business model since its founding in 2017. The company operates across India, LATAM, Southeast Asia, the Middle East, and Europe, serving verticals such as BFSI, iGaming, fintech, and e-commerce. Its proprietary platform ecosystem—iSearchAds, OpsisPro, Adaxx Pro, and PubFormer—underpins its unified AdTech approach, while Great Place to Work certifications in 2023 and 2025 highlight its organisational culture. As it enters its tenth year, the company is focused on strengthening product capabilities and expanding into high-growth markets.
*this image is generated using AI for illustrative purposes only.
AdCounty Media India Ltd. has marked nine years in the AdTech industry, commemorating the occasion with its successful listing on the BSE and a strategic evolution into a product-led technology business. The company, which began operations in 2017, has transitioned from a performance-driven, service-focused organisation to a technology-driven enterprise built on proprietary platforms and scalable solutions. This milestone, disclosed under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, was announced on May 05, 2026.
Company Background and Global Footprint
Described as a multi-million-dollar AdTech powerhouse, AdCounty Media has established a presence across India, LATAM, Southeast Asia, the Middle East, and Europe. The company delivers full-stack programmatic and brand marketing solutions across major verticals including BFSI, iGaming, fintech, education, e-commerce, and entertainment. Its global office network spans India, UAE, Singapore, Indonesia, Malaysia, Philippines, Brazil, and Germany.
The company was founded by Chandan Garg and Aditya Jangid (Managing Directors), along with co-founders Abhinav R. Jain (Chief Financial Officer), Delphin Varghese (Chief Revenue Officer), and Kumar Saurav (Chief Strategy Officer). AdCounty Media was built during an era of digital disruption, leveraging mobile-first strategies, automation, and data intelligence. The company has also been certified as a Great Place to Work in both 2023 and 2025, reflecting its people-first organisational culture.
"The ninth year marks a pivotal point in the journey of AdCounty Media and its BSE listing signals greater accountability, operational maturity and preparedness for the next phase of growth," said Kumar Saurav, Co-founder and Chief Strategy Officer, AdCounty Media.
Strengthening a Product-Led Ecosystem
A central theme of AdCounty Media's ninth year has been the ongoing development of its proprietary platform suite, representing a shift toward a unified, product-first approach. The following table outlines the four key platforms that form the company's AdTech ecosystem:
| Platform: | Description |
|---|---|
| iSearchAds | Enhances application visibility on app stores through intent-based targeting, keyword intelligence, and organic app store optimization |
| OpsisPro | A data-driven performance engine leveraging automation and real-time optimization for user acquisition and campaign outcomes |
| Adaxx Pro | A programmatic and branding solution enabling precise audience targeting, efficient media buying, and scalable brand reach |
| PubFormer | A publisher-grade solution for inventory monetization, revenue tracking, and streamlined operational processes |
Collectively, these platforms represent an interrelated AdTech ecosystem designed to reduce reliance on fragmented tools and support a more structured, system-based approach to growth.
"The way we look at growth has changed a lot. It has shifted from a hustle-driven approach to building something that can scale without breaking," said Aditya Jangid, Chairman and Managing Director, AdCounty Media.
Strategic Focus Going Forward
As AdCounty Media enters its tenth year, the company has indicated that its primary focus will be on strengthening product capabilities and expanding into high-growth markets. "The company will continue to redirect its focus on investing in technology that simplifies and strengthens digital advertising," said Delphin Varghese, Co-founder and Chief Revenue Officer, AdCounty Media.
AdCounty Media India Limited positions itself as a technology-driven digital advertising and performance marketing company with a strong focus on mobile growth, AI-powered optimisation, and scalable user acquisition solutions. Through OPSIS Ads, the company aims to strengthen its position as a global mobile performance marketing leader.
Historical Stock Returns for Adcounty Media
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.87% | -1.19% | +14.30% | -36.96% | -5.71% | -5.71% |
How will AdCounty Media's BSE listing influence its ability to raise capital for expanding its proprietary platform suite into new high-growth markets like Europe and the Middle East?
As AdCounty Media shifts to a product-led model, how might increasing competition from global AdTech giants like The Trade Desk or AppLovin impact its market share in Southeast Asia and LATAM?
With AI-powered optimization becoming central to AdCounty Media's strategy, what regulatory challenges around data privacy and programmatic advertising could affect its operations across its eight-country office network?
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