AdCounty Media India Limited has announced a significant strategic acquisition, purchasing a 99.95% stake in Adaxx Adtech & Media LLP for Rs. 10 crores through capital contribution on March 02, 2026. The transaction was disclosed to BSE Limited under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Acquisition Details

The acquisition transforms Adaxx Adtech & Media LLP into a subsidiary of AdCounty Media India Limited for consolidation purposes under applicable Accounting Standards (Ind-AS). The company made a total capital contribution of Rs. 10 crores, while the remaining Rs. 50,000 is held by existing partners of the LLP.

Target Company Profile

Adaxx Adtech & Media LLP was incorporated on November 17, 2021, with its registered office in Delhi, India. The entity operates in the advertising and media services sector, complementing AdCounty Media's existing business operations. As of March 31, 2025, the LLP reported total income of Rs. 2,16,65,335.11 and total assets of Rs. 1,20,46,258.12.

Financial Performance Overview

The target entity's revenue performance over the last three financial years shows the following trend:

Strategic Rationale

The acquisition aligns with AdCounty Media's strategy to expand and strengthen its advertising and media services business. The company stated that the acquisition complements its existing line of business and supports its growth objectives in the advertising and media sector.

Regulatory and Transaction Details

The transaction does not constitute a related party transaction, and the company's promoter or promoter group does not hold any interest in Adaxx Adtech & Media LLP. No governmental or regulatory approvals are required for this acquisition. The company indicated that the acquisition process will be completed within two months, and it may have business dealings with the acquired entity in the ordinary course of business on an arm's length basis.

AdCounty media India Limited has announced the launch of PUB-361, a new proprietary advertising technology platform designed to enhance publisher operations and reporting capabilities. The company disclosed this development on February 24, 2026, under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Platform Features and Capabilities

PUB-361 is positioned as a unified ad-operations and reporting platform specifically built for publishers and operations teams. The platform's core functionality centers around its direct integration with Google Ad Manager 360 through API-based connectivity, enabling seamless data flow and operational efficiency.

The platform aims to reduce manual workflows, improve operational efficiency, and enhance monetization oversight for publishers across various markets.

Market Coverage and Launch Details

The launch strategy encompasses both domestic and international markets, with an initial focus on specific regions. The company has structured its rollout to target key markets while maintaining flexibility for future expansion.

Strategic Impact and Business Implications

The introduction of PUB-361 represents a strategic enhancement to AdCounty Media's ad-technology product portfolio. The platform is expected to strengthen the company's service capabilities and improve client engagement through advanced operational tools and comprehensive reporting features.

According to the company's disclosure, the financial impact of PUB-361 will depend on market adoption and commercial traction, with specific financial implications not ascertainable at the current stage. The platform's success will likely be measured through user adoption rates, client retention, and revenue generation from the new service offering.

Regulatory Compliance

The announcement was made in compliance with SEBI regulations, specifically under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure includes comprehensive details as required under Para B of Part A of Schedule III of the SEBI LODR Regulations, ensuring full transparency with stakeholders and regulatory authorities.