Affle 3i Limited has been granted a patent in India for its blockchain-based fraud intelligence technology, according to a regulatory disclosure filed under SEBI Listing Regulations. This patent was previously granted to the company in the US and represents a significant addition to the company's intellectual property portfolio, strengthening its AI-powered CPCU platform capabilities.

Patent Technology Details

The patent covers a "Method and system for establishing a decentralized repository of fraudulent IP addresses and publishers utilizing blockchain." The technology creates a blockchain-enabled, decentralized shared repository for fraud intelligence across the digital advertising ecosystem.

Fraud Detection Capabilities

The patented system enables authorized participants to securely record, verify and act on suspicious traffic signals in real time. It captures and analyzes both real-time and historical ad interaction data, applying scoring and validation mechanisms to identify potentially fraudulent elements including IP addresses, device IDs, device types and publishers.

The technology facilitates classification of these elements into shared blacklist and whitelist repositories for coordinated fraud mitigation across the digital advertising ecosystem.

Strategic Impact on CPCU Platform

This intelligent fraud mitigation framework enhances trust and reliability across the digital advertising ecosystem by distinguishing genuine from non-genuine engagements. The technology reduces invalid traffic and inefficient ad spends while enabling more authentic, cost-efficient and measurable consumer outcomes across connected devices.

The patent grant strengthens the quality and effectiveness of Affle 3i's conversion-driven CPCU model and fortifies its AI-powered consumer platform stack.

Expanded IP Portfolio

With this latest patent grant, Affle 3i Limited now holds 18 unique patents granted out of its total IP portfolio of 39 unique patents with over 300 unique patent claims. This expansion reflects the company's continued focus on innovation-led technology development and strengthens its fraud intelligence capabilities.

The patent approval enhances the efficiency, authenticity and future-readiness of the company's AI-powered consumer platform stack, positioning Affle 3i as a technology innovator in the digital advertising fraud detection space.

Affle 3i Limited has notified stock exchanges regarding an analyst/investor meeting held with 360 One Capital under SEBI regulatory requirements. The company submitted the disclosure on March 13, 2026, to ensure compliance with listing obligations.

Meeting Details

The interaction took place as part of the company's regular engagement with the investment community. The meeting was structured as a direct dialogue between the company and the investment firm.

Regulatory Compliance

The disclosure was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. This regulation mandates companies to inform stock exchanges about material events and information that could impact investor decisions.

The company specifically clarified that no unpublished price sensitive information was shared during the meeting, ensuring compliance with insider trading regulations and maintaining market integrity.

Exchange Notification

Affle 3i Limited submitted the intimation to both major Indian stock exchanges where its shares are listed. The notification was signed by Parmita Choudhury, Company Secretary & Compliance Officer, and submitted for information and records of the exchanges.

Such regular disclosures demonstrate the company's commitment to transparency and adherence to regulatory frameworks governing listed entities in India.