Affle 3I Limited has announced the appointment of Sameer Sondhi to a dual leadership role as Chief Strategic Investments Officer and CEO for North America. This strategic appointment represents a significant addition to the company's executive leadership team.

Leadership Appointment Details

The appointment encompasses two key responsibilities within the organization:

Strategic Implications

The dual-role appointment indicates the company's strategic focus on both investment planning and regional market expansion. By combining strategic investment responsibilities with North American regional leadership, the position is designed to align investment decisions with market opportunities in the region.

Organizational Impact

This leadership addition strengthens Affle 3I's executive structure, particularly in areas of strategic planning and North American market operations. The appointment reflects the company's commitment to enhancing its leadership capabilities in key strategic areas and geographic markets.

Affle 3i Limited has announced a key leadership appointment to strengthen its presence in developed markets. The company has appointed Mr. Sameer Sondhi as Chief Executive Officer, North America and Chief Strategic Investments Officer, Developed Markets, effective January 2, 2026.

Official Press Release and Regulatory Compliance

The appointment has been formally communicated through an official press release titled "Affle Appoints Sameer Sondhi as Chief Strategic Investments Officer and CEO, North America." The announcement was made under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, ensuring full regulatory compliance.

Leadership Appointment Details

Mr. Sondhi will be designated as Senior Management Personnel of the company with full-time employment status. The appointment was formally disclosed by Company Secretary & Compliance Officer Parmita Choudhury on January 2, 2026, with the official documentation digitally signed at 10:57:22 +05'30'.

Professional Background

Sameer Sondhi brings extensive leadership experience in global ad tech and digital media sectors, with a proven track record of scaling revenue in developed markets. His professional journey includes significant roles at leading technology companies.

Most recently, he held senior positions at Verve, including CEO Verve and Chief Revenue Officer. In these roles, he led global strategy, operations, and growth initiatives while strengthening relationships with advertisers, agencies, and publishers worldwide.

Previous Experience and Qualifications

Prior to his tenure at Verve, Sondhi held senior leadership roles at InMobi, where he supported the company's expansion across multiple regions including North America, Europe, and Asia. His educational background includes a master's degree in Computer Science, providing him with strong technical foundations for his leadership roles in the technology sector.

Strategic Significance

This appointment reflects Affle 3i Limited's focus on strengthening its operations and strategic investments in developed markets, particularly North America. The company's decision to bring in experienced leadership with proven expertise in ad tech and digital media aligns with its growth objectives in these key markets.

The formal press release submission ensures transparency and compliance with regulatory requirements for senior management appointments, reinforcing the company's commitment to corporate governance standards.