Affle 3i Limited has announced the grant of two new patents in India, marking a significant expansion of its intellectual property portfolio. The company disclosed this development under Regulation 30 of SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.

The new patents are designed to enhance the company's conversion-driven CPCU model and strengthen its AI-powered consumer platform stack. These technological innovations represent the company's continued focus on developing cutting-edge solutions for the digital advertising ecosystem.

Patent Details

Podcast Advertisement Technology

The first patent focuses on "Method and system for enabling an interaction of a user with one or more advertisements within a podcast" through multi-modal voice and gesture-based inputs. The system employs intelligent analysis of multiple data sources:

• Podcast content analysis
• Advertisement data processing
• Real-time device signals monitoring
• Demographic and behavioral data evaluation

The technology identifies high-intent interaction triggers and facilitates unique engagement modes through ML-driven contextual mapping. This innovation transforms passive audio advertisement exposure into an engagement-oriented experience designed to drive new and repeat user conversions for advertisers.

Advertisement Fraud Detection System

The second patent covers "Method and system to detect advertisement fraud," which implements a computer-implemented framework for real-time identification, validation, and mitigation of fraudulent activities across the digital advertising ecosystem. The system introduces several proactive strategies:

• Honeypots deployment
• Zero-pixel detection mechanisms
• Blurred content identification
• Non-human clickable item analysis

The framework analyzes user demographic and action-based behavioral data to detect artificially generated or suspicious engagements, effectively distinguishing genuine human interactions from intelligent machine-based bot-driven activity or manipulated activity. The AI/ML-powered system provides real-time notifications to advertisers and blocks fraudulent sources to enhance conversion quality across connected devices.

Expanded IP Portfolio

With these new additions, Affle 3i Limited now holds 18 unique patents granted out of its total IP portfolio of 39 unique patents, encompassing approximately 300 enforceable patent claims. The company emphasizes that this robust patent portfolio underscores its continued commitment to developing innovative technologies and enhancing its competitive position by ensuring future readiness of its AI-powered consumer platform stack.

Affle 3i Limited has announced the grant of stock options to its eligible employees under the company's Employee Stock Option Scheme 2021. The announcement was made in compliance with Regulation 30 of Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Stock Option Grant Details

The company has granted a total of 1,37,080 stock options to eligible employees under the Affle (India) Limited Employee Stock Option Scheme – 2021. These options are scheduled to become effective on January 28, 2026.

Vesting Schedule and Terms

The granted options follow two distinct vesting schedules based on the allocation. The vesting terms are structured to retain employees over multiple years with staggered release periods.

Vesting Structure

77,480 Options:

• 25% vest at 12 months from grant date
• 25% vest at 24 months from grant date
• 25% vest at 36 months from grant date
• 25% vest at 48 months from grant date

59,600 Options:

• 50% vest at 24 months from grant date
• 25% vest at 36 months from grant date
• 25% vest at 48 months from grant date

Exercise Period and Compliance

Employees will have a one-year window from the date of vesting to exercise their stock options. The scheme operates in full compliance with SEBI (Share Based Employee Benefits and Sweat Equity) Regulations, 2021.

The exercise price for these options will be determined based on the closing market price on the National Stock Exchange on Tuesday, January 27, 2026, providing market-aligned pricing for the employee stock options.

Corporate Structure

The grant was announced by Affle 3i Limited, formerly known as Affle (India) Limited. The company maintains its registered office at A47 Lower Ground Floor, Hauz Khas, Off Amar Bhawan, New Delhi-110016, with its communication office located at 8th floor, Unitech Commercial Tower - 2, Sector - 45, Gurugram - 122003, Haryana.