Affle 3i Limited has announced a comprehensive strategic leadership evolution aimed at strengthening its global markets anchoring to accelerate the next phase of AI-led 10x growth plan across developed markets, India and other emerging markets. The announcement was made through a regulatory filing under Regulation 30 of SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.

Strategic Leadership Restructuring

As part of the strategic evolution, Affle 3i is realigning its leadership structure to reflect continued institutionalization of its leadership framework to unlock greater global growth across business units. The company's developed markets strategy will be increasingly anchored in North America under Sameer Sondhi, who has over 25 years of relevant global industry experience and serves as CEO of North America and Chief Strategic Investments Officer based in the US.

Co-founder Transition

As part of the leadership evolution, Co-founder and Director Anuj Kumar, who will complete 20 years with Affle on April 5, 2026, has decided to transition from all his executive and non-executive roles in the company and its subsidiaries effective April 16, 2026. Kumar, who has been based in Europe for the last 4 years, will continue to serve in his current role through the remainder of the financial year to ensure a smooth and structured transition.

Innovation and Patent Portfolio

Affle 3i continues to strengthen its competitive moat through innovation, having filed 39 unique patents with 18 unique patents granted and about 300 enforceable patent claims as on date. The patent portfolio covers subjects including AI-led consumer intelligence and GenAI frameworks, underscoring the company's focus on developing innovative technologies and ensuring future readiness of its AI-powered consumer platform stack.

Leadership Statements

Anuj Khanna Sohum, Chairperson, MD & CEO of Affle, expressed gratitude to Kumar for his consistent contributions as Co-founder since April 2006. He noted that Kumar's long-term conviction in Affle's growth plan has inspired his recent investment that has made him the single largest individual shareholder in India as on date.

Anuj Kumar described the decision as "deeply considered and difficult personal decision" that will allow him more time to pursue other passions. He emphasized his continued commitment as a long-term shareholder, stating that "a co-founder's commitment is never ending" and expressed confidence in the company's stronger leadership team.

Strategic Outlook

The Nomination & Remuneration committee of the Board has consented to this transition and initiated a structured succession process to ensure sustained execution momentum. The company confirmed that its strategy, operating model and financial outlook remain unchanged, with the strategic evolution designed to capture structural growth opportunities as AI continues to expand digital ecosystems globally.

Affle 3i Limited has announced the grant of two new patents in India, marking a significant expansion of its intellectual property portfolio. The company disclosed this development under Regulation 30 of SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.

The new patents are designed to enhance the company's conversion-driven CPCU model and strengthen its AI-powered consumer platform stack. These technological innovations represent the company's continued focus on developing cutting-edge solutions for the digital advertising ecosystem.

Patent Details

Podcast Advertisement Technology

The first patent focuses on "Method and system for enabling an interaction of a user with one or more advertisements within a podcast" through multi-modal voice and gesture-based inputs. The system employs intelligent analysis of multiple data sources:

• Podcast content analysis
• Advertisement data processing
• Real-time device signals monitoring
• Demographic and behavioral data evaluation

The technology identifies high-intent interaction triggers and facilitates unique engagement modes through ML-driven contextual mapping. This innovation transforms passive audio advertisement exposure into an engagement-oriented experience designed to drive new and repeat user conversions for advertisers.

Advertisement Fraud Detection System

The second patent covers "Method and system to detect advertisement fraud," which implements a computer-implemented framework for real-time identification, validation, and mitigation of fraudulent activities across the digital advertising ecosystem. The system introduces several proactive strategies:

• Honeypots deployment
• Zero-pixel detection mechanisms
• Blurred content identification
• Non-human clickable item analysis

The framework analyzes user demographic and action-based behavioral data to detect artificially generated or suspicious engagements, effectively distinguishing genuine human interactions from intelligent machine-based bot-driven activity or manipulated activity. The AI/ML-powered system provides real-time notifications to advertisers and blocks fraudulent sources to enhance conversion quality across connected devices.

Expanded IP Portfolio

With these new additions, Affle 3i Limited now holds 18 unique patents granted out of its total IP portfolio of 39 unique patents, encompassing approximately 300 enforceable patent claims. The company emphasizes that this robust patent portfolio underscores its continued commitment to developing innovative technologies and enhancing its competitive position by ensuring future readiness of its AI-powered consumer platform stack.