Spice Lounge Food Works Secures WingZone's Master Franchise Rights for India
Spice Lounge Food Works Limited has acquired the exclusive master franchise rights for WingZone in India. The company plans to launch WingZone's first outlet in Koramangala, Bangalore, followed by expansion in Hyderabad and Chennai. The strategy includes a mix of high-street outlets and cloud-kitchen formats. This acquisition aligns with Spice Lounge Food Works' goal to strengthen its presence in India's growing QSR sector, leveraging its 75+ years of hospitality expertise and 500-member team.

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Spice Lounge Food Works Limited , a publicly listed food service company, has made a significant move in the Quick Service Restaurant (QSR) sector by acquiring the exclusive master franchise rights for WingZone in India. This strategic acquisition marks an important milestone in the company's growth strategy and positions it to capitalize on the burgeoning Indian QSR market.
WingZone: A New Player in India's QSR Landscape
WingZone, an internationally recognized QSR brand, is renowned for its chicken-based offerings and innovative menu. The brand's entry into the Indian market through Spice Lounge Food Works Limited aims to bring its signature flavors and premium-quality chicken products to Indian consumers.
Expansion Plans
Spice Lounge Food Works has outlined an expansion strategy for WingZone in India:
Initial Launch: The company plans to open India's first WingZone outlet in Koramangala, Bangalore. Koramangala, known for its vibrant food and beverage scene, offers a high concentration of young consumers and strong footfall, making it an ideal location for the brand's debut.
Phased Expansion: Following the Koramangala launch, the company intends to expand WingZone's presence with additional outlets across Bangalore, Hyderabad, and Chennai.
Nationwide Growth: Further rollout is planned in other major cities as part of a structured, multi-phase expansion strategy.
Format Diversity: The expansion will utilize a mix of high-street outlets and cloud-kitchen formats to ensure both accessibility and scalability.
Strategic Implications
This acquisition aligns with Spice Lounge Food Works' broader vision to strengthen its presence in the fast-growing Indian QSR sector. By adding WingZone to its portfolio, the company aims to:
- Diversify its multi-brand food service portfolio
- Tap into the demand for international QSR brands in India
- Leverage its operational expertise to drive WingZone's growth in the Indian market
Market Outlook
The Indian QSR market is experiencing momentum, driven by:
- Evolving consumer preferences
- Rising urbanization
- Increasing adoption of global food formats
Spice Lounge Food Works, with its 75+ years of combined hospitality expertise and a 500-member team, is positioned to capitalize on these trends and work towards establishing WingZone as a player in the Indian QSR landscape.
As the company embarks on this new venture, it will be interesting to observe how WingZone's menu innovation and Spice Lounge Food Works' local market expertise combine to cater to the Indian palate and contribute to the food service sector in the country.
































