RateGain Travel Technologies Limited has officially launched Agentic ARI, an AI-driven intelligence capability that makes UNO the industry's first Central Reservation System built on intelligent ARI logic. The announcement was made through a regulatory filing under Regulation 30 of SEBI regulations, highlighting the significance of this technological breakthrough for the travel and hospitality sector.

Revolutionary AI-Powered Technology

Agentic ARI transforms traditional ARI distribution into an intelligent, decision-led framework designed to protect revenue during the most time-sensitive booking windows. The system addresses critical industry challenges where nearly 70.00% of hotel bookings now occur within 30 days of check-in, creating unprecedented pressure on reservation systems.

Addressing Market Challenges

Traditional ARI engines struggle with sequential processing, treating all stay dates and rate changes with equal priority. During pricing volatility and last-minute inventory shifts, this approach leads to stale pricing, rate inconsistencies across channels, and increased overselling risks. Agentic ARI shifts from passive processing to intelligent execution, prioritizing rate and inventory changes based on booking urgency, commercial impact, and real-time market conditions.

Leadership Vision and Market Impact

Bhanu Chopra, Founder and Managing Director of RateGain, emphasized the strategic importance of embedding AI at the core of travel commerce. The technology enables hotels to reduce revenue leakage, improve booking reliability, and operate with greater agility in compressed booking windows. For demand partners, it delivers cleaner, prioritized updates with fewer mismatches and more reliable bookings.

Implementation and Future Strategy

Currently live within UNO Channel Manager, Agentic ARI prioritizes updates by days to check-in and booking window using strict FIFO within each priority band. This ensures near-term rates and availability remain accurate across OTAs without data loss. The launch marks the foundation of RateGain's next-generation connectivity strategy, with plans to integrate this intelligence layer across its broader distribution portfolio.

This technological advancement reinforces RateGain's position as a global leader in AI-powered SaaS solutions, serving over 13,000 customers across 160+ countries and processing electronic transactions for major industry players including 33 of the Top 40 Hotel Chains.

RateGain travel Technologies Limited has announced a significant strategic consolidation that will reshape its marketing technology capabilities in the travel sector. On March 3rd, 2026, the company revealed plans to unify Adara and Sojern into a single global entity operating under the Sojern brand, creating what it describes as the world's largest and most comprehensive source of travel intent data.

Strategic Consolidation Details

The unification brings together complementary strengths from both organizations while preserving their established expertise and customer value propositions. This strategic alignment combines products, talent, and data assets under a unified platform designed to deliver predictive traveler insights and multichannel engagement capabilities at global scale.

Leadership Perspectives

Bhanu Chopra, Founder and Managing Director of RateGain, emphasized the company's mission to simplify growth for travel brands through integrated data solutions. He described the consolidation as a defining step that creates a platform combining deep travel-intent intelligence with global media activation and performance capabilities, forming a unified growth engine designed to set new industry benchmarks.

Mark Rabe, CEO of Sojern, highlighted the enhanced capability this merger brings to address the rapidly evolving travel marketing industry demands. The alignment focuses on connecting marketing, distribution, and revenue decisions to help customers navigate the complex travel landscape and capture growth opportunities.

Organizational Structure

Sojern will retain the Adara workforce under newly organized leadership structures. These changes represent part of a multi-stage strategic alignment as RateGain develops what it positions as the industry's most comprehensive AI-powered growth platform, specifically designed to help hospitality and travel companies maximize direct bookings.

Company Background

RateGain Travel Technologies Limited operates as a global provider of AI-powered SaaS solutions for travel and hospitality sectors. The company serves over 13,000 customers and works with more than 700 partners across 160+ countries, focusing on helping travel and hospitality businesses accelerate revenue generation through acquisition, retention, and wallet share expansion.

Founded in 2004 and headquartered in India, RateGain processes electronic transactions, price points, and travel intent data to enable revenue management, distribution, and marketing teams across various travel sectors including hotels, airlines, destination marketing organizations, online travel agents, and other travel service providers.