Radico Khaitan's Rampur Whiskies Win Gold at International Competition in New York

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Reviewed by
Shriram SScanX News Team
Key Highlights

Radico Khaitan's Rampur range achieved international recognition with two gold medals at The Fifty Best World Whisky Tasting 2025 in New York. Rampur Barrel Blush Indian Single Malt Whisky and Rampur Asava Indian Whisky won through blind tasting evaluation by international spirits professionals. The company's management views this as validation of their global expansion strategy and demonstration of Indian single malts' competitive capabilities. The awards support Radico Khaitan's premiumization strategy and reflect growing international acceptance of Indian whisky products.

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Radico Khaitan achieved significant international recognition as two whiskies from its Rampur range secured gold medals at The Fifty Best World Whisky Tasting 2025 in New York. The awards represent a major milestone for the Indian spirits manufacturer in establishing its premium whisky brand on the global stage.

Award-Winning Products

The competition recognized two distinct offerings from the Rampur portfolio:

Product Category Award
Rampur Barrel Blush Indian Single Malt Whisky Single Malt Gold Medal
Rampur Asava Indian Whisky Indian Whisky Gold Medal

Both whiskies received their awards through a rigorous blind tasting process conducted by an international jury comprising journalists, spirits professionals, retailers, and mixologists. The evaluation process ensured complete objectivity, with medals awarded solely based on judges' assessments without knowledge of brand identities.

Management Response

Abhishek Khaitan, Managing Director of Radico Khaitan, described the recognition as validation of the company's global expansion strategy for Rampur. He emphasized that the awards demonstrate Indian single malts can compete effectively with established international whisky brands, marking a significant achievement for the domestic spirits industry.

Sanjeev Banga, President of International Business at Radico Khaitan, highlighted the importance of blind tastings in providing unbiased quality assessments. He indicated the company will continue focusing on distribution expansion and brand development to establish Rampur as a long-term competitor in the global whisky market.

Company Profile

Radico Khaitan ranks among India's largest spirits manufacturers, with operations dating back to 1943. The company maintains a substantial manufacturing presence across multiple locations:

Parameter Details
Distillery Locations Rampur, Sitapur, and Aurangabad
Combined Owned Capacity 321 million liters
Export Markets Over 100 countries
Domestic Supply India's Canteen Stores Department

Strategic Implications

The international awards align with Radico Khaitan's premiumization strategy and reflect the growing global acceptance of Indian single malts. The recognition positions the company favorably in its efforts to expand international market presence and compete with established whisky-producing regions. The blind tasting format particularly validates the quality credentials of Indian whisky manufacturing capabilities on an international platform.

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