Radico Khaitan Limited has announced the domestic launch of The Kohinoor Reserve Indian Dark Rum, bringing its globally acclaimed super-premium rum to the Indian market. The triple-aged rum, which underwent successful international debut, is now being introduced in India starting with Uttar Pradesh, with planned expansion to Karnataka and Delhi.

Product Innovation and Craftsmanship

The Kohinoor Reserve represents a unique approach to rum production, featuring a distinctive triple-aging process that sets it apart in the global dark rum category. The spirit is distilled in small batches from fresh cane juice sourced during the North Indian winter and undergoes meticulous aging in three different cask types.

Market Positioning and Pricing Strategy

Radico Khaitan has positioned The Kohinoor Reserve as a premium offering targeting the growing dark rum segment in India. According to Managing Director Abhishek Khaitan, consumers are increasingly gravitating toward richer, more complex dark rum expressions, making this an opportune time to expand presence in the segment.

Brand Heritage and Design Philosophy

The brand draws inspiration from the historic Kohinoor diamond, symbolizing rarity, purity, and prestige. The bottle design reflects this identity with a sculpted, multi-faceted structure reminiscent of a brilliantly cut gem. When viewed from the top, the design evokes an oval diamond silhouette, while broad shoulders, strong base, and muted gold detailing lend it a regal, contemporary character.

Tasting Profile and Production Heritage

Chief Operating Officer Amar Sinha emphasized the product's connection to the company's heritage at the Rampur Distillery, which has been rooted in rum distillation since 1943. The spirit pays homage to India's early mastery of distillation, with references to sugar cane fermentation dating back to the Indus Valley civilization.

The launch represents Radico Khaitan's strategic expansion into the premium dark rum category, leveraging decades of distillation expertise and responding to evolving consumer preferences for sophisticated, craft-focused spirits in the Indian market.

In a significant achievement for the spirits industry, D'YAVOL Vortex has been crowned the Best New Scotch Whisky of the Year at the prestigious 2025 San Francisco Spirits Competition. The brand, which also secured a Double Gold at the same event, is making waves in the global spirits market.

Award-Winning Blend

D'YAVOL Vortex is a meticulously crafted blended Scotch that combines single malt and single grain whiskies from Scotland's renowned whisky-producing regions: Lowlands, Highlands, Speyside, and Islay. This unique composition has not only earned it top honors in San Francisco but has also garnered multiple international accolades:

Strategic Partnership

D'YAVOL Spirits, the company behind this award-winning whisky, is a joint venture that brings together some notable names in the entertainment and business world:

• Shah Rukh Khan
• Aryan Khan's D'YAVOL Luxury Collective
• Radico Khaitan
• Nikhil Kamath

This collaboration aims to develop premium spirits for global markets, with the D'YAVOL range already including a single estate vodka and blended malt Scotch. Currently, these products are available in India, UAE, and the UK, with plans for further expansion.

Market Impact

The success of D'YAVOL Vortex appears to have had a positive impact on Radico Khaitan's market performance. At the close of trading, Radico Khaitan's shares were up by ₹12.90 or 0.40%, ending at ₹3,272.50.

Upcoming Investor Interactions

According to recent corporate disclosures, Radico Khaitan's senior management is scheduled to participate in two upcoming investor events:

These interactions may provide further insights into the company's strategies and the impact of their successful ventures in the premium spirits market.

As D'YAVOL Spirits continues to gain recognition on the global stage, it will be interesting to observe how this success translates into Radico Khaitan's overall performance and market position in the coming months.