Maruti Suzuki Shares Fall 4% After Six-Day Rally; HSBC Flags Margin Concerns Despite Strong Sales
Maruti Suzuki shares fell 3.7% to ₹16,654 on January 7, ending a six-day rally despite December sales of 2.17 lakh units beating estimates by 22.2% year-on-year. HSBC maintained its buy rating with ₹18,500 target but warned that Q3 and Q4 margins are critical, cautioning that EBIT margins below 10% could disappoint markets. The stock has gained 43% in the past month, with 38 of 49 analysts maintaining buy ratings.

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Maruti Suzuki India shares experienced a notable decline on Wednesday, January 7, falling 3.7% to ₹16,654 and ending a six-day winning streak. The drop comes despite the automaker reporting strong December sales figures that exceeded market expectations.
December Sales Performance Beats Estimates
The company delivered robust sales performance in December, with total sales reaching 2.17 lakh units compared to street estimates of 2.12 lakh units. This represented a significant 22.2% year-on-year growth from the previous year's 1.78 lakh units.
| Sales Metric | December 2024 | December 2023 | Growth (%) |
|---|---|---|---|
| Total Sales | 2.17 lakh units | 1.78 lakh units | +22.2% |
| Domestic PV Sales | 1.78 lakh units | 1.30 lakh units | +37.5% |
| Alto, S-Presso Sales | 14,225 units | 7,418 units | +92.0% |
Domestic passenger vehicle sales showed particularly strong momentum, increasing 37.5% to 1.78 lakh units from 1.30 lakh units in the year-ago period. The Alto and S-Presso models demonstrated exceptional performance with sales surging 92% to 14,225 units from 7,418 units in the previous year.
HSBC Maintains Buy Rating with Margin Warning
On Tuesday, brokerage firm HSBC maintained its buy rating on Maruti Suzuki with a revised price target of ₹18,500 per share. The analyst noted that the automaker's market share has normalised back to 40%, while the overall demand outlook remains buoyant.
However, HSBC emphasised that third and fourth quarter margins are critical for the stock's performance. The brokerage specifically warned that Earnings Before Interest and Tax (EBIT) margins below the 10% mark could disappoint the market. Additionally, HSBC identified commodities as posing a near-term risk for the stock.
Analyst Coverage and Stock Performance
The stock maintains strong analyst support across the investment community. Of the 49 analysts covering Maruti Suzuki, 38 have assigned buy ratings, seven maintain hold ratings, and four have sell ratings.
| Rating Category | Number of Analysts |
|---|---|
| Buy | 38 |
| Hold | 7 |
| Sell | 4 |
| Total Coverage | 49 |
Despite Wednesday's decline, the stock has delivered impressive returns over the past month, rising 43%. The shares hit the day's low during trading, reflecting investor concerns about margin sustainability despite strong sales momentum.
Historical Stock Returns for Maruti Suzuki
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.86% | -0.20% | +2.35% | +33.10% | +42.17% | +120.25% |















































