Maruti Suzuki India will soon decide whether to revise prices of its small cars upward, after implementing strategic price cuts last year beyond the GST benefit reduction. The announcement comes as the company celebrates achieving record annual vehicle exports of 3.95 lakh units in 2025, representing over 21% growth compared to 2024.

Strategic Pricing Decision Under Review

Senior Executive Officer for Marketing and Sales Partho Banerjee indicated that the company is contemplating whether to revert to GST-only pricing or continue with the current strategic pricing model. In September, following GST 2.0 implementation, Maruti Suzuki had reduced prices significantly across its entry-level portfolio.

Banerjee explained that the strategic pricing was implemented to increase motorization in the small car segment. The company is now evaluating whether customers who have already booked vehicles should continue receiving the current reduced pricing for another 15-20 days while plants remain shut for annual maintenance.

Record Export Achievement Continues

Maruti Suzuki has reinforced its position as India's number one passenger vehicle exporter for the fifth consecutive year. Managing Director and CEO Hisashi Takeuchi described the 21% export growth as a responsible contribution to supporting national export momentum during turbulent global trade conditions.

The year marked a significant milestone with the commencement of exports for Suzuki's first battery electric vehicle, the e-Vitara, from the Hansalpur facility, with over 13,000 units shipped predominantly to European markets.

Strong Domestic Performance Metrics

Despite the pricing considerations, Maruti Suzuki demonstrated robust domestic performance with December 2025 sales reaching 2.17 lakh units, marking a 32% year-on-year increase. The company maintained healthy operational metrics with pending bookings exceeding 1.5 months despite 100% growth in mini segment vehicles.

Market Leadership and Future Outlook

The Dzire sedan achieved remarkable success by finishing as the industry's top-selling model, demonstrating sustained demand despite SUV-heavy market trends. CNG vehicles contributed significantly with sales approaching 7 lakh units and penetration rising to 37% of the total portfolio.

The company's decision on small car pricing will likely impact its competitive positioning in the entry-level segment, where it competes with rivals like Hyundai Motor India, which has already announced price hike plans. Banerjee emphasized that the final decision will consider serving existing customers who have booked vehicles under current pricing terms.

Maruti Suzuki India Limited reported robust sales performance for December 2025, with total vehicle sales reaching 2,17,854 units. This represents a significant 22.21% increase compared to 1,78,248 units sold in December 2024, demonstrating strong consumer demand and effective market strategies during the month.

Strong Year-on-Year Growth Performance

The automotive manufacturer's December 2025 performance showcased impressive growth momentum across multiple segments. The company's total sales figures reflect a substantial improvement in market performance, driven primarily by strong domestic demand.

Domestic Passenger Vehicle Segment Drives Growth

Domestic passenger vehicle sales emerged as the primary growth driver, reaching 1,78,646 units in December 2025 compared to 1,30,117 units in the corresponding period last year. Overall domestic sales, including commercial vehicles and supplies to Toyota Kirloskar, stood at 1,92,115 units against 1,40,829 units in the year-ago period.

Segment-Wise Performance Analysis

The company demonstrated strong performance across all domestic vehicle categories during December 2025:

Mini cars comprising Alto and S-Presso showed exceptional growth, clocking 14,225 units compared to 7,418 units in December 2024. Compact cars including Baleno, Celerio, Dzire, Ignis, Swift and WagonR sold 78,704 units against 54,906 units in the same month last year.

Utility Vehicles Maintain Strong Momentum

Utility vehicles continued their strong performance with 73,818 units sold in December 2025, up from 55,651 units in December 2024. This segment includes popular models such as Brezza, Ertiga, Fronx, Grand Vitara, Invicto, Jimny, Victoris and XL6, reflecting the growing consumer preference for SUVs and crossover vehicles.

Export Performance Declines

While domestic sales showed robust growth, exports faced challenges during December 2025, declining to 25,739 units compared to 37,419 units in December 2024. This represents a significant decrease in the company's international sales performance, though the strong domestic market performance more than compensated for the export decline.