Maruti Suzuki India will soon decide whether to revise prices of its small cars upward, after implementing strategic price cuts last year beyond the GST benefit reduction. The announcement comes as the company celebrates achieving record annual vehicle exports of 3.95 lakh units in 2025, representing over 21% growth compared to 2024.

Strategic Pricing Decision Under Review

Senior Executive Officer for Marketing and Sales Partho Banerjee indicated that the company is contemplating whether to revert to GST-only pricing or continue with the current strategic pricing model. In September, following GST 2.0 implementation, Maruti Suzuki had reduced prices significantly across its entry-level portfolio.

Banerjee explained that the strategic pricing was implemented to increase motorization in the small car segment. The company is now evaluating whether customers who have already booked vehicles should continue receiving the current reduced pricing for another 15-20 days while plants remain shut for annual maintenance.

Record Export Achievement Continues

Maruti Suzuki has reinforced its position as India's number one passenger vehicle exporter for the fifth consecutive year. Managing Director and CEO Hisashi Takeuchi described the 21% export growth as a responsible contribution to supporting national export momentum during turbulent global trade conditions.

The year marked a significant milestone with the commencement of exports for Suzuki's first battery electric vehicle, the e-Vitara, from the Hansalpur facility, with over 13,000 units shipped predominantly to European markets.

Strong Domestic Performance Metrics

Despite the pricing considerations, Maruti Suzuki demonstrated robust domestic performance with December 2025 sales reaching 2.17 lakh units, marking a 32% year-on-year increase. The company maintained healthy operational metrics with pending bookings exceeding 1.5 months despite 100% growth in mini segment vehicles.

Market Leadership and Future Outlook

The Dzire sedan achieved remarkable success by finishing as the industry's top-selling model, demonstrating sustained demand despite SUV-heavy market trends. CNG vehicles contributed significantly with sales approaching 7 lakh units and penetration rising to 37% of the total portfolio.

The company's decision on small car pricing will likely impact its competitive positioning in the entry-level segment, where it competes with rivals like Hyundai Motor India, which has already announced price hike plans. Banerjee emphasized that the final decision will consider serving existing customers who have booked vehicles under current pricing terms.

Maruti Suzuki India Limited has delivered strong production performance in December 2025, with total manufacturing output reaching 211,939 units, marking a significant 34.4% increase from 157,654 units produced in December 2024. The automaker's robust production figures reflect strong operational momentum across multiple vehicle segments.

Passenger Vehicle Segment Performance

The passenger vehicle segment demonstrated exceptional growth, with total production reaching 208,591 units in December 2025 compared to 155,553 units in the corresponding month of 2024. This represents a substantial 34.1% year-on-year increase, highlighting the company's strong market positioning.

Category-wise Production Analysis

The compact car segment emerged as the largest contributor to production volumes, manufacturing 89,275 units in December 2025 compared to 66,437 units in December 2024, reflecting a 34.4% increase. This segment includes popular models such as Baleno, Celerio, Dzire, Ignis, Swift, WagonR, and OEM models.

The mini car segment, comprising Alto and S-Presso models, showed remarkable growth of 73.1%, with production increasing to 19,187 units from 11,087 units in the previous year. Combined mini and compact sub-segments produced 108,462 units, up from 77,524 units in December 2024.

Utility Vehicles Drive Growth

The utility vehicles segment demonstrated strong performance with 87,451 units produced in December 2025, representing a 36.2% increase from 64,212 units in December 2024. This segment includes models such as Brezza, Ertiga, e Vitara, Fronx, Jimny, XL6, Victoris, and OEM models.

Commercial Vehicle Segment

The light commercial vehicles segment, represented by the Super Carry model, produced 3,348 units in December 2025 compared to 2,101 units in December 2024, marking a significant 59.4% growth. The vans segment, featuring the Eeco model, remained relatively stable with 12,678 units produced compared to 12,788 units in the previous year.

The mid-size passenger car segment, which includes the Ciaz model, showed no production in December 2025, while it had produced 1,029 units in December 2024. The December 2025 production figures demonstrate Maruti Suzuki's strong manufacturing capabilities and market demand across its diverse product portfolio.