Maruti Suzuki has reported a substantial pending order book of 175,000 units, according to a company executive. This significant backlog indicates strong consumer demand for the automaker's vehicle portfolio and reflects the company's market position in India's passenger vehicle segment.

Current Order Book Status

The pending bookings figure represents a considerable volume of advance orders that the company needs to fulfill. This backlog suggests sustained consumer interest in Maruti Suzuki's product lineup across various vehicle categories.

Market Implications

The substantial pending order volume indicates healthy demand conditions for the automaker's products. This backlog provides visibility into future production requirements and suggests strong consumer confidence in the brand. The pending bookings also reflect the company's ability to generate advance orders from customers willing to wait for vehicle delivery.

Production and Delivery Outlook

With 175,000 units in the pending order book, the company has a clear pipeline of confirmed sales that need to be converted into deliveries. This backlog provides production planning visibility and indicates sustained business momentum for the automaker in the coming periods.

Maruti Suzuki India will soon decide whether to revise prices of its small cars upward, after implementing strategic price cuts last year beyond the GST benefit reduction. The announcement comes as the company celebrates achieving record annual vehicle exports of 3.95 lakh units in 2025, representing over 21% growth compared to 2024.

Strategic Pricing Decision Under Review

Senior Executive Officer for Marketing and Sales Partho Banerjee indicated that the company is contemplating whether to revert to GST-only pricing or continue with the current strategic pricing model. In September, following GST 2.0 implementation, Maruti Suzuki had reduced prices significantly across its entry-level portfolio.

Banerjee explained that the strategic pricing was implemented to increase motorization in the small car segment. The company is now evaluating whether customers who have already booked vehicles should continue receiving the current reduced pricing for another 15-20 days while plants remain shut for annual maintenance.

Record Export Achievement Continues

Maruti Suzuki has reinforced its position as India's number one passenger vehicle exporter for the fifth consecutive year. Managing Director and CEO Hisashi Takeuchi described the 21% export growth as a responsible contribution to supporting national export momentum during turbulent global trade conditions.

The year marked a significant milestone with the commencement of exports for Suzuki's first battery electric vehicle, the e-Vitara, from the Hansalpur facility, with over 13,000 units shipped predominantly to European markets.

Strong Domestic Performance Metrics

Despite the pricing considerations, Maruti Suzuki demonstrated robust domestic performance with December 2025 sales reaching 2.17 lakh units, marking a 32% year-on-year increase. The company maintained healthy operational metrics with pending bookings exceeding 1.5 months despite 100% growth in mini segment vehicles.

Market Leadership and Future Outlook

The Dzire sedan achieved remarkable success by finishing as the industry's top-selling model, demonstrating sustained demand despite SUV-heavy market trends. CNG vehicles contributed significantly with sales approaching 7 lakh units and penetration rising to 37% of the total portfolio.

The company's decision on small car pricing will likely impact its competitive positioning in the entry-level segment, where it competes with rivals like Hyundai Motor India, which has already announced price hike plans. Banerjee emphasized that the final decision will consider serving existing customers who have booked vehicles under current pricing terms.