Hero MotoCorp Anticipates Record Festive Season Sales, Boosted by GST Benefits
Hero MotoCorp reports 13% sales growth to 15.98 lakh units during a 32-day festive period. The company sees double the showroom traffic compared to last year, with increased consumer sentiment and bookings. GST rate reduction on motorcycles under 350cc to 18% and passing of full benefits to customers boost outlook. Additional benefits of up to Rs 15,000 offered for first-time buyers. Strong demand observed across entry-level and premium segments, particularly in 100cc and 125cc categories. Both urban and rural markets show robust performance, with expectations of further rural demand improvement post-harvest season.

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Hero MotoCorp , India's leading two-wheeler manufacturer, is gearing up for what it expects to be a record-breaking festive season, driven by strong early indicators and recent GST rate reductions on motorcycles.
Impressive Sales Growth
The company has reported a robust 13% growth in sales, reaching 15.98 lakh units during a 32-day festive period. This significant increase in sales volume underscores the growing demand for Hero MotoCorp's products across various segments.
Surge in Consumer Interest
Ashutosh Varma, Chief Business Officer of Hero MotoCorp, highlighted a remarkable uptick in consumer engagement. The company has observed double the showroom traffic compared to the previous year, accompanied by substantial increases in consumer sentiment, enquiries, and bookings.
GST Rate Reduction Impact
A key factor contributing to the positive outlook is the recent decision by the GST Council to reduce tax rates on motorcycles under 350cc to 18%. However, bikes above 350cc continue to face a 40% GST rate. In response to this tax benefit, Hero MotoCorp has taken a consumer-friendly approach by passing on 100% of the GST benefits to its customers.
Additional Incentives for First-Time Buyers
To further stimulate demand, especially among new entrants to the two-wheeler market, Hero MotoCorp is offering additional benefits of up to Rs 15,000.00 for first-time buyers. This initiative is expected to attract a new segment of consumers and contribute to the company's sales growth.
Strong Demand Across Segments
The company is witnessing robust demand across both entry-level and premium segments. Particularly strong traction is observed in the 100cc and 125cc commuter motorcycle categories, which form the backbone of Hero MotoCorp's product portfolio.
Urban and Rural Market Performance
Hero MotoCorp reports strong demand in both urban and rural markets. The company anticipates further improvement in rural demand as the harvesting season concludes, potentially leading to increased disposable income in rural areas.
Outlook
With these positive indicators and strategic initiatives in place, Hero MotoCorp is well-positioned to capitalize on the festive season demand. The combination of GST benefits, additional customer incentives, and a diverse product range catering to various market segments suggests that the company could indeed be on track for a record-breaking festive season in terms of sales and market performance.
Historical Stock Returns for Hero Motocorp
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
+2.17% | +4.18% | +3.77% | +47.88% | -1.98% | +77.38% |