Hero MotoCorp , the world's largest manufacturer of motorcycles and scooters, has unveiled its latest offering in the 125cc segment - the all-new Glamour X 125. Positioned as India's most futuristic 125cc motorcycle, this launch marks a significant step in Hero's strategy to expand its reach across various sub-segments in the growing 125cc motorcycle market.

Cutting-Edge Technology

The Glamour X 125 introduces several first-in-segment innovations that set it apart in the competitive 125cc category:

• World's First Low Battery Kick Startability: Powered by AERA (Advanced Electronic Ride Assist) Tech, this feature ensures worry-free starts even with a low battery.
• Ride-by-Wire Technology: Offers precise throttle response for enhanced control.
• Cruise Control: A premium feature typically found in higher-end motorcycles, now available in the 125cc segment.
• Three Ride Modes: Eco, Road, and Power modes allow riders to adapt the bike's performance to various riding conditions.
• Panic Brake Alert System: Enhances safety by warning trailing vehicles during emergency braking situations.

Performance and Design

The Glamour X 125 is powered by a Sprint-EBT engine, delivering 11.4 BHP at 8250 RPM. This powerplant combines performance, refinement, and fuel efficiency, featuring:

• Tuned cam profile and optimized gear ratios for instant throttle response
• Silent cam chain and balancer shaft for exceptional NVH refinement
• Distinctive, bass-rich exhaust note for a big-bike character

The motorcycle's design exudes a commanding road presence with its muscular stance, sharp character lines, and sculpted bodywork. It features a Signature 'H' Full LED Lighting Package, including a high-intensity headlamp, integrated position lights, and a stylish LED tail lamp.

Smart Features

The Glamour X 125 comes equipped with a Multi-Colour LCD instrument cluster offering:

• Bluetooth connectivity
• Turn-by-Turn Navigation
• Distance-to-Empty indicator
• Gear Position Advisory
• Ambient light sensor

Pricing and Availability

Hero MotoCorp has priced the Glamour X 125 competitively:

The motorcycle is now available across Hero MotoCorp dealerships nationwide.

Strategic Importance

Ashutosh Varma, Chief Business Officer, India Business Unit at Hero MotoCorp, emphasized the strategic importance of this launch: "The 125cc segment continues to be a growth engine for the motorcycle industry, attracting both aspirational first-time buyers and value-conscious upgraders. The new Glamour X introduces innovative technology, first-in-segment features, and a bold new striking design. This strategy expands the brand's reach across various sub-segments, boosting volumes and market share while further strengthening the company's leadership."

With the launch of the Glamour X 125, Hero MotoCorp aims to build upon the Glamour brand's legacy, which has already garnered over 8 million satisfied customers. This new offering is set to redefine the standards in the 125cc segment, combining style, innovation, and performance to meet the evolving needs of Indian riders.

As Hero MotoCorp continues to innovate and expand its product lineup, the company remains focused on driving long-term value creation and enhancing its position in the evolving mobility landscape.

Hero MotoCorp , the world's largest manufacturer of motorcycles and scooters, has announced a significant addition to its leadership team. Ms. Latika Taneja has been appointed as the Head of Corporate Communications, Corporate Affairs, and Corporate Social Responsibility (CSR), effective August 19, 2025. This strategic move comes as the company aims to strengthen its position in the evolving mobility landscape.

A Seasoned Professional at the Helm

Latika Taneja brings over 23 years of diverse experience to her new role at Hero MotoCorp. Her impressive career spans across corporate communications, government relations, policy & advocacy, and CSR. Taneja has held senior leadership positions at globally respected organizations, including Shell, Mastercard, DuPont, Alcatel-Lucent, and MetLife. Prior to joining Hero MotoCorp, she served as the Head of Corporate Relations at Shell India, where she successfully established and scaled the function across multiple regions.

Recognition and Expertise

Taneja's expertise in the field has been widely recognized. She has been named among India's Top 100 Public Relations Professionals and was conferred the Women Disruptor Award for Excellence in PR in 2019. These accolades underscore her leadership and impact in the communications and public relations domain.

Educational Background

Taneja's strong educational foundation complements her professional experience. She holds a BA (Hons) in English from Lady Shri Ram College, a Post Graduate Diploma in Business Management from Symbiosis, and has completed an Executive Program at the Tata Institute of Social Sciences.

Strategic Importance of the Appointment

Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, emphasized the significance of Taneja's appointment, stating, "Latika's appointment comes at a transformative moment as we shape the future of mobility and reinforce Hero MotoCorp's leadership in this dynamic ecosystem." He further highlighted that her ability to align reputation management with business strategy will be instrumental in strengthening stakeholder trust, advancing the company's global positioning, and driving their journey towards sustainable, purpose-driven growth.

Responsibilities and Expectations

In her new role, Taneja will be responsible for:

• Shaping a cohesive, purpose-driven brand narrative
• Forging strategic partnerships
• Embedding social impact initiatives into Hero MotoCorp's long-term growth strategy

Her appointment is expected to reinforce the company's continued focus on driving long-term value creation, enhancing governance, and delivering meaningful value to stakeholders in the evolving mobility landscape.

Hero MotoCorp's decision to bring Latika Taneja on board reflects the company's commitment to strengthening its leadership team and adapting to the changing dynamics of the mobility sector. As the company continues to shape the future of mobility, Taneja's extensive experience and proven track record are expected to play a crucial role in driving Hero MotoCorp's communication strategies and stakeholder relationships.