Hero MotoCorp , the world's largest manufacturer of motorcycles and scooters, has launched its latest offering in the competitive 110cc scooter segment - the all-new Destini 110. Positioned as "Hero Ka Scooter - Scooter Ka Hero," this new model aims to redefine the largest sub-segment in the 110 cc commuter scooter category in India.

Key Features and Pricing

The new Destini 110 boasts several attractive features designed to appeal to families and new buyers:

• Impressive Mileage: The scooter offers a segment-leading fuel efficiency of 56.20 KMPL, making it an economical choice for daily commuters.
• Comfortable Seating: With a 785 mm seat length, the longest in its segment, the Destini 110 ensures superior comfort for both rider and pillion.
• Affordable Pricing: Hero MotoCorp has set competitive introductory prices for the new model:

Design and Performance

The Destini 110 combines practicality with style:

• Neo Retro Design: The scooter features a bold design that blends timeless appeal with modern flair, including premium chrome accents and LED lighting.
• Durable Construction: Engineered with three large metal body panels for enhanced strength and long-lasting durability.
• Efficient Engine: Powered by a refined 110cc engine equipped with Hero's i3s (Idle Stop-Start System) technology and one-way clutch for smooth, efficient performance.

Comfort and Convenience

Hero MotoCorp has focused on rider comfort and convenience:

• Spacious Legroom: Best-in-segment legroom ensures a comfortable riding experience, even during extended commutes.
• Storage Options: A front glove box and illuminated under-seat storage compartment provide ample space for essentials.
• Advanced Features: The scooter includes an analog-digital speedometer for enhanced readability and a 190 mm front disc brake option for reliable braking performance.

Color Variants

The new Destini 110 is available in five color options:

Market Positioning

Ashutosh Varma, Chief Business Officer, India Business Unit at Hero MotoCorp, commented on the launch: "The 110cc scooter segment is the largest and the most competitive in the country, catering to millions of families and young riders alike. With the new Destini 110, we are strengthening our presence in this important category by introducing a versatile yet affordable scooter that can be a trusted companion for everyday mobility."

The launch of the Destini 110 is part of Hero MotoCorp's strategy to increase its volumes in the scooter segment while reinforcing its leadership in providing accessible, reliable, and innovative mobility solutions. The sales will commence in a phased manner across Hero MotoCorp dealerships nationwide.

With its combination of affordability, fuel efficiency, and family-oriented features, the new Hero Destini 110 is poised to make a significant impact in the competitive 110cc scooter market in India.

Hero MotoCorp , India's leading two-wheeler manufacturer, is gearing up for what it expects to be one of its strongest festival seasons in terms of sales. The company is optimistic about maintaining its dominant position in the Indian two-wheeler market, backed by a favorable macro-economic environment and a robust product lineup.

Market Leadership and Sales Performance

Hero MotoCorp has maintained a significant lead in the market, outpacing its closest competitor by approximately 200,000 units through August. The company reported sales of 5,445,251 units, compared to Honda's 4,789,283 units, solidifying its position at the top of the two-wheeler segment in India.

Festive Season Expectations

Ashutosh Varma, Chief Business Officer of Hero MotoCorp, expressed confidence in the upcoming festive season, describing the current conditions as the best macro environment in years. The company is witnessing strong booking pipelines, which are expected to materialize during Navratri, traditionally a peak period for vehicle sales in India.

Growth Strategies and Product Focus

Hero MotoCorp is leveraging a multi-pronged approach to capitalize on the festive demand:

1. New Product Lineup: The company is introducing 12 new products that will experience their first festive season, potentially driving sales across various segments.

2. Segment-wise Growth: Hero MotoCorp is focusing on growth across multiple categories, including:

   • 100cc segment
   • 125cc segment
   • Scooter segment
   • Premium segment

3. EV Expansion: The company is expanding its electric vehicle (EV) product range nationally, tapping into the growing demand for eco-friendly transportation options.

4. Harley-Davidson Partnership: Hero MotoCorp is continuing its collaboration with Harley-Davidson, working on new product development to enhance its premium offerings.

Potential GST Impact

The company is optimistic about the possibility of GST rate cuts on two-wheelers, which could further boost demand and help offset any previous sales losses. This potential tax reduction could make motorcycles and scooters more affordable for consumers, potentially driving sales volumes higher.

Industry Outlook

With a combination of strategic product launches, segment diversification, and favorable market conditions, Hero MotoCorp appears well-positioned to capitalize on the festive season demand. The company's focus on both traditional internal combustion engine vehicles and the emerging EV market demonstrates its commitment to maintaining market leadership while adapting to changing consumer preferences.

As the festive season unfolds, all eyes will be on Hero MotoCorp to see if it can translate its optimistic outlook into record-breaking sales figures and further consolidate its position in India's competitive two-wheeler market.