Hero MotoCorp , India's leading two-wheeler manufacturer, is gearing up for what it expects to be one of its strongest festival seasons in terms of sales. The company is optimistic about maintaining its dominant position in the Indian two-wheeler market, backed by a favorable macro-economic environment and a robust product lineup.

Market Leadership and Sales Performance

Hero MotoCorp has maintained a significant lead in the market, outpacing its closest competitor by approximately 200,000 units through August. The company reported sales of 5,445,251 units, compared to Honda's 4,789,283 units, solidifying its position at the top of the two-wheeler segment in India.

Festive Season Expectations

Ashutosh Varma, Chief Business Officer of Hero MotoCorp, expressed confidence in the upcoming festive season, describing the current conditions as the best macro environment in years. The company is witnessing strong booking pipelines, which are expected to materialize during Navratri, traditionally a peak period for vehicle sales in India.

Growth Strategies and Product Focus

Hero MotoCorp is leveraging a multi-pronged approach to capitalize on the festive demand:

1. New Product Lineup: The company is introducing 12 new products that will experience their first festive season, potentially driving sales across various segments.

2. Segment-wise Growth: Hero MotoCorp is focusing on growth across multiple categories, including:

   • 100cc segment
   • 125cc segment
   • Scooter segment
   • Premium segment

3. EV Expansion: The company is expanding its electric vehicle (EV) product range nationally, tapping into the growing demand for eco-friendly transportation options.

4. Harley-Davidson Partnership: Hero MotoCorp is continuing its collaboration with Harley-Davidson, working on new product development to enhance its premium offerings.

Potential GST Impact

The company is optimistic about the possibility of GST rate cuts on two-wheelers, which could further boost demand and help offset any previous sales losses. This potential tax reduction could make motorcycles and scooters more affordable for consumers, potentially driving sales volumes higher.

Industry Outlook

With a combination of strategic product launches, segment diversification, and favorable market conditions, Hero MotoCorp appears well-positioned to capitalize on the festive season demand. The company's focus on both traditional internal combustion engine vehicles and the emerging EV market demonstrates its commitment to maintaining market leadership while adapting to changing consumer preferences.

As the festive season unfolds, all eyes will be on Hero MotoCorp to see if it can translate its optimistic outlook into record-breaking sales figures and further consolidate its position in India's competitive two-wheeler market.

Hero MotoCorp , the world's largest manufacturer of motorcycles and scooters, has announced a significant price reduction across its product range, effective September 22, 2025. This move comes as the company decides to pass on the complete benefit of the next-generation GST 2.0 reforms directly to its customers, just in time for the festive season.

Substantial Price Benefits

Customers can now enjoy price benefits of up to ₹15,743 on select models (ex-showroom Delhi). The initiative aims to make Hero MotoCorp's popular motorcycles and scooters more accessible to a broader consumer base. Here's a breakdown of the maximum GST benefits for some key models:

Boosting Accessibility and Affordability

Mr. Vikram Kasbekar, Chief Executive Officer of Hero MotoCorp, emphasized the significance of this initiative, stating, "We welcome the Government's next-gen GST 2.0 reforms, which will boost consumption, empower GDP growth, and accelerate India's journey to a $5 trillion economy." He further added that the timing is opportune, coming just ahead of the festive season, making two-wheelers more affordable and accessible for India's largest consumer base.

Impact on Rural and Semi-Urban Markets

The company believes this move will particularly enhance accessibility and affordability in rural and semi-urban regions. Two-wheelers in these areas are not just a means of personal mobility but also vital enablers of livelihood and social empowerment. By making their products more affordable, Hero MotoCorp aims to support the lower middle-class segment where two-wheelers play a crucial role in daily life.

Supporting 'Make in India' Vision

Hero MotoCorp's decision to pass on the full GST benefit to customers aligns with its commitment to enabling mobility, empowering families, and supporting the 'Make in India' vision. This initiative is expected to give a strong push to demand in the two-wheeler sector, potentially contributing to the broader economic growth.

As the festive season approaches, Hero MotoCorp's price reduction strategy could set a precedent in the automotive industry, potentially influencing market dynamics and consumer behavior in the coming months. Customers are advised to check with Hero Premia dealerships across India for the exact prices of their preferred two-wheeler variants.