Hero MotoCorp , India's leading two-wheeler manufacturer, has announced significant price reductions across its popular Splendor range following the recent revision in the Goods and Services Tax (GST) framework. The move comes in response to the government's decision to lower GST rates on two-wheelers with engine capacities up to 350cc from 28% to 18%, effective September 22.

Price Reductions Across Splendor Range

Hero MotoCorp has committed to passing on the full tax benefit to its customers, resulting in substantial price cuts across various Splendor models:

• The Super Splendor Xtec Disc variant sees the most significant reduction of Rs 7,253, now priced at Rs 85,594 in Delhi.
• Other Splendor variants experience price decreases ranging from Rs 6,262 to Rs 6,949.

Impact on the Two-Wheeler Market

The timing of this GST reduction coincides with the festive season, traditionally a strong period for two-wheeler sales in India. This move is expected to have a wide-reaching impact on the industry, as nearly 98% of two-wheelers sold in the country have engines under 350cc, making them eligible for the reduced tax rate.

Implications for Consumers and Industry

The price reduction is likely to boost consumer sentiment and potentially drive up sales during the festive period. For Hero MotoCorp, this could translate into increased market share and stronger sales figures for its Splendor range, which has long been a popular choice among Indian consumers.

Broader Industry Impact

While this article focuses on Hero MotoCorp's response to the GST reduction, it's worth noting that the tax cut applies to all two-wheelers with engine capacities up to 350cc. This suggests that other manufacturers in the Indian two-wheeler market may also adjust their pricing strategies to remain competitive.

The revised GST framework, dubbed 'GST 2.0', represents a significant shift in the taxation of two-wheelers in India. By reducing the tax burden on these vehicles, the government aims to make them more accessible to a broader range of consumers, potentially stimulating growth in the automotive sector.

As the effects of this tax reduction unfold, it will be interesting to observe how it influences consumer behavior, sales patterns, and the overall dynamics of the Indian two-wheeler market in the coming months.

Hero MotoCorp , the world's largest manufacturer of motorcycles and scooters, has launched its latest offering in the competitive 110cc scooter segment - the all-new Destini 110. Positioned as "Hero Ka Scooter - Scooter Ka Hero," this new model aims to redefine the largest sub-segment in the 110 cc commuter scooter category in India.

Key Features and Pricing

The new Destini 110 boasts several attractive features designed to appeal to families and new buyers:

• Impressive Mileage: The scooter offers a segment-leading fuel efficiency of 56.20 KMPL, making it an economical choice for daily commuters.
• Comfortable Seating: With a 785 mm seat length, the longest in its segment, the Destini 110 ensures superior comfort for both rider and pillion.
• Affordable Pricing: Hero MotoCorp has set competitive introductory prices for the new model:

Design and Performance

The Destini 110 combines practicality with style:

• Neo Retro Design: The scooter features a bold design that blends timeless appeal with modern flair, including premium chrome accents and LED lighting.
• Durable Construction: Engineered with three large metal body panels for enhanced strength and long-lasting durability.
• Efficient Engine: Powered by a refined 110cc engine equipped with Hero's i3s (Idle Stop-Start System) technology and one-way clutch for smooth, efficient performance.

Comfort and Convenience

Hero MotoCorp has focused on rider comfort and convenience:

• Spacious Legroom: Best-in-segment legroom ensures a comfortable riding experience, even during extended commutes.
• Storage Options: A front glove box and illuminated under-seat storage compartment provide ample space for essentials.
• Advanced Features: The scooter includes an analog-digital speedometer for enhanced readability and a 190 mm front disc brake option for reliable braking performance.

Color Variants

The new Destini 110 is available in five color options:

Market Positioning

Ashutosh Varma, Chief Business Officer, India Business Unit at Hero MotoCorp, commented on the launch: "The 110cc scooter segment is the largest and the most competitive in the country, catering to millions of families and young riders alike. With the new Destini 110, we are strengthening our presence in this important category by introducing a versatile yet affordable scooter that can be a trusted companion for everyday mobility."

The launch of the Destini 110 is part of Hero MotoCorp's strategy to increase its volumes in the scooter segment while reinforcing its leadership in providing accessible, reliable, and innovative mobility solutions. The sales will commence in a phased manner across Hero MotoCorp dealerships nationwide.

With its combination of affordability, fuel efficiency, and family-oriented features, the new Hero Destini 110 is poised to make a significant impact in the competitive 110cc scooter market in India.