Ethos Limited has announced the inauguration of a new watch boutique in Chandigarh, marking another step in the company's retail expansion strategy. The boutique, located at SCO 4-5, Sector 8C, Chandigarh, represents the company's 89th retail location across India.

Boutique Details and Strategic Significance

The company highlighted that this boutique opening represents a significant milestone in strengthening its luxury brand portfolio. Ethos emphasized that the new location further consolidates its presence in one of India's most prominent luxury retail markets.

Company's Strategic Vision

Ethos stated that the Chandigarh boutique launch aligns with its strategic vision of delivering unparalleled luxury experiences to customers. The company continues to focus on making the world's most exclusive watch brands more accessible to discerning customers in India.

The expansion demonstrates Ethos's commitment to broadening its retail footprint in key luxury markets across the country. With 89 boutiques now operational, the company maintains its position as a significant player in India's luxury watch retail segment.

Regulatory Compliance

The announcement was made through a regulatory filing under Regulation 30, addressed to both BSE Limited and National Stock Exchange of India Limited. The communication was signed by Shubham Kandhway, Company Secretary & Compliance Officer, ensuring proper disclosure of this material development to stakeholders and investors.

Ethos Limited has opened a new watch boutique in Ranchi, Jharkhand, marking a significant milestone in the luxury retailer's expansion strategy. This latest addition brings the company's total boutique count to 88 locations across India, strengthening its presence in the eastern region of the country.

Strategic Expansion into Eastern Markets

The new Ranchi boutique represents Ethos's commitment to expanding its footprint beyond metropolitan centers into tier-2 cities. Located in Jharkhand's capital, the store will serve customers in the eastern region who seek access to premium timepieces and luxury watch brands.

Store Network Growth

The company's retail expansion can be summarized as follows:

Enhanced Brand Portfolio Access

The Ranchi boutique will provide local customers with access to Ethos's comprehensive selection of luxury watch brands. This expansion aligns with the company's strategy to make premium timepieces more accessible to customers across different regions of India.

Retail Network Strengthening

With 88 boutiques now operational across India, Ethos continues to solidify its position as a leading luxury watch retailer in the Indian market. The company's expansion into cities like Ranchi demonstrates its commitment to serving customers beyond traditional metropolitan markets, potentially tapping into growing demand for luxury goods in tier-2 cities.