Ethos Limited , India's leading luxury watch retailer, has marked another significant milestone in its expansion strategy with the opening of a new RIMOWA boutique at DLF Emporio, Vasant Kunj, New Delhi. This strategic move was executed through its wholly owned subsidiary, Ethos Lifestyle Private Limited, and represents RIMOWA's second official boutique in India through the Ethos Group.

Expansion Details

The new RIMOWA boutique in New Delhi represents a carefully planned addition to Ethos Limited's growing network of luxury retail outlets. With this latest opening, the company has significantly expanded its retail presence:

This expansion aligns with Ethos Limited's strategic vision of making exclusive luxury brands more accessible to discerning customers in India while delivering premium luxury experiences.

Strategic Significance

The launch of the RIMOWA boutique in New Delhi is more than just a new store opening. It represents:

1. Portfolio Enhancement: The boutique adds to Ethos Limited's luxury brand offerings, expanding beyond watches to include premium luggage and travel accessories.

2. Market Penetration: By choosing DLF Emporio, a premier luxury shopping destination in New Delhi, Ethos Limited is strengthening its position in India's luxury retail scene.

3. Brand Diversification: The addition of RIMOWA to Ethos Limited's portfolio demonstrates the company's strategy to diversify its luxury offerings beyond watches.

Company's Perspective

Ethos Limited stated that this launch strengthens its luxury brand portfolio and consolidates its presence in India's luxury retail market. The company emphasized that this move aligns with its strategic vision of making exclusive brands more accessible to customers in India.

Market Implications

The expansion to 85 boutiques demonstrates Ethos Limited's growth strategy in the luxury retail market. This move could potentially:

• Increase the company's market share in the broader luxury goods segment
• Enhance brand visibility and accessibility for international luxury brands in India
• Drive revenue growth through increased retail presence in key luxury markets
• Diversify the company's product offerings beyond watches

As Ethos Limited continues to expand its retail footprint and brand portfolio, it reinforces its position as a key player in India's luxury retail market, catering to the growing demand for high-end products among Indian consumers.

Ethos Limited , a prominent player in India's luxury watch retail market, has announced the inauguration of a new exclusive Ethos Watch Boutique at Select CityWalk, Saket, New Delhi. This strategic expansion marks a significant milestone for the company as it strengthens its luxury brand portfolio and consolidates its presence in one of India's key luxury retail markets.

Prime Location

The new boutique is situated on the first floor at Unit no. F69A, Nexus Select Citywalk, a premier shopping destination in the national capital. This prime location is expected to attract discerning customers and watch enthusiasts, further enhancing Ethos Limited's market reach.

Strategic Vision

The launch of this new boutique aligns with Ethos Limited's strategic vision of making exclusive brands more accessible to customers in India while delivering unparalleled luxury experiences. By expanding its footprint in the premium and luxury watch segment, the company aims to cater to the growing demand for high-end timepieces in the Indian market.

Commitment to Growth

In an official communication to the stock exchanges, Ethos Limited emphasized its commitment to expanding its presence in the luxury watch retail sector. The company views this new boutique as a step towards enhancing value for its stakeholders while offering a wider range of exclusive brands to its customers.

Market Impact

As Ethos Limited continues to expand its retail network, this move is likely to strengthen its position in the competitive luxury watch market. The company's focus on strategic locations and premium shopping destinations demonstrates its commitment to reaching high-end consumers and providing them with an exceptional luxury shopping experience.

The opening of this new boutique at Select CityWalk is expected to contribute to Ethos Limited's growth strategy and reinforce its status as a leading luxury watch retailer in India. As the company continues to make world-class brands more accessible to Indian consumers, it is poised to capitalize on the growing appetite for luxury timepieces in the country.