Ethos Limited (NSE: ETHOSLTD, BSE: 543532), India's leading luxury watch retailer, has announced the opening of a new exclusive boutique for the prestigious watch brand Jacob & Co. at the Jio World Plaza in Mumbai's Bandra-Kurla Complex. This strategic move marks a significant expansion of Ethos' retail footprint in the luxury watch segment.

Strengthening Luxury Brand Portfolio

The new Jacob & Co. boutique, located in one of India's most prominent luxury retail destinations, represents a key milestone for Ethos. This expansion aligns with the company's vision to make world-class luxury timepieces more accessible to discerning Indian consumers.

Strategic Location

Situated in the Bandra-Kurla Complex, a prime business and luxury retail hub in Mumbai, the new boutique is positioned to cater to a sophisticated clientele. The Jio World Plaza, known for housing premium and luxury brands, provides an ideal setting for Jacob & Co.'s high-end timepieces.

Commitment to Growth

Shubham Kandhway, Company Secretary & Compliance Officer of Ethos Limited, stated in the company's filing, "This boutique marks a significant milestone in strengthening our luxury brand portfolio and further consolidates our presence in one of India's most prominent luxury retail markets."

Enhancing Customer Experience

The exclusive Jacob & Co. boutique is expected to offer an immersive luxury shopping experience, showcasing the brand's innovative and often bejeweled timepieces. This move is in line with Ethos' commitment to delivering unparalleled luxury experiences to its customers.

Future Outlook

Ethos Limited has expressed its ongoing commitment to expanding its presence in the premium and luxury watch segment. The company aims to continue enhancing value for its stakeholders through strategic retail expansions and partnerships with exclusive luxury brands.

The opening of this new boutique underscores Ethos' position as a leading player in India's luxury watch market and its ability to attract and represent high-end international watch brands in the country.

Ethos Limited , a prominent player in the luxury watch retail sector, has made a strategic move to strengthen its position in the watch industry by incorporating a new subsidiary focused on watch services and repairs.

New Subsidiary Details

Ethos Limited announced the incorporation of Micron Watch Services Private Limited on August 22, 2025. The new entity, registered with CIN U95294HR2025PTC135383, will have its registered office at 359, Udyog Vihar, Phase-II, DLF QE, Gurgaon, Haryana, India, 122002.

Ownership and Investment

Ethos has acquired a 50.10% initial shareholding in Micron Watch Services Private Limited, investing Rs. 5,01,000 for 50,100 equity shares at Rs. 10 each. This acquisition was made through cash consideration. Notably, Yashovardhan Saboo, a key figure in Ethos Limited, will hold 100 equity shares as a nominee shareholder of the company.

Strategic Objectives

The primary objective behind this new venture is to establish watch service centers in select Indian cities. This move is expected to enhance Ethos Limited's service offerings and strengthen its position in the luxury watch market.

Industry Focus

Micron Watch Services Private Limited will operate in the watch service and repair industry, complementing Ethos Limited's existing retail operations. This expansion into services demonstrates the company's commitment to providing comprehensive solutions to watch enthusiasts and customers.

Related Party Transaction

As Micron Watch Services is now a subsidiary of Ethos Limited, the acquisition is classified as a related party transaction. This classification ensures transparency in the company's operations and adheres to regulatory requirements.

Market Impact

The establishment of this subsidiary signals Ethos Limited's intent to capture a larger share of the watch market value chain. By venturing into services and repairs, the company is positioning itself to offer end-to-end solutions in the luxury watch segment.

Ethos Limited's strategic expansion into watch services through Micron Watch Services Private Limited reflects the company's vision to enhance its market presence and provide comprehensive solutions in the luxury watch industry. This move is likely to strengthen Ethos's competitive position and potentially open new revenue streams in the growing Indian luxury market.