Ethos Limited , a prominent player in India's luxury watch retail sector, has announced the opening of a new boutique in Pitampura, New Delhi, marking a significant expansion of its retail network. This strategic move brings the company's total store count to 86 boutiques across India, underlining its commitment to enhancing accessibility to luxury timepieces for discerning customers nationwide.

New Boutique Details

The latest addition to Ethos' retail portfolio is an Ethos Summit Boutique, located at:

• Address: G-27, Unity One, Netaji Subhash Place, MRTS Station Opposite Wazirpur District Centre, Pitampura, New Delhi, Delhi – 110034

This new outlet is positioned to cater to the growing demand for luxury watches in one of India's most prominent luxury retail markets.

Expansion Trajectory

Ethos has demonstrated growth in its retail presence:

This expansion represents an increase of 13 new boutiques, showcasing the company's growth strategy and confidence in the Indian luxury market.

Strategic Implications

The launch of the Pitampura boutique aligns with Ethos Limited's strategic vision to:

1. Strengthen its luxury brand portfolio
2. Consolidate its presence in key luxury retail markets
3. Make exclusive international brands more accessible to Indian consumers
4. Deliver luxury experiences to discerning customers

Shubham Kandhway, Company Secretary & Compliance Officer of Ethos Limited, emphasized the significance of this expansion in the official communication to the stock exchanges. The move is expected to reinforce Ethos' position as a leading luxury watch retailer in India.

As the company continues to expand its physical retail presence, it will be interesting to observe how this strategy impacts Ethos' market position and financial results in the coming quarters. The luxury watch market in India has been showing resilience and growth, and Ethos' expansion seems well-timed to capitalize on this trend.

Ethos Limited , India's leading luxury watch retailer, has marked another significant milestone in its expansion strategy with the opening of a new RIMOWA boutique at DLF Emporio, Vasant Kunj, New Delhi. This strategic move was executed through its wholly owned subsidiary, Ethos Lifestyle Private Limited, and represents RIMOWA's second official boutique in India through the Ethos Group.

Expansion Details

The new RIMOWA boutique in New Delhi represents a carefully planned addition to Ethos Limited's growing network of luxury retail outlets. With this latest opening, the company has significantly expanded its retail presence:

This expansion aligns with Ethos Limited's strategic vision of making exclusive luxury brands more accessible to discerning customers in India while delivering premium luxury experiences.

Strategic Significance

The launch of the RIMOWA boutique in New Delhi is more than just a new store opening. It represents:

1. Portfolio Enhancement: The boutique adds to Ethos Limited's luxury brand offerings, expanding beyond watches to include premium luggage and travel accessories.

2. Market Penetration: By choosing DLF Emporio, a premier luxury shopping destination in New Delhi, Ethos Limited is strengthening its position in India's luxury retail scene.

3. Brand Diversification: The addition of RIMOWA to Ethos Limited's portfolio demonstrates the company's strategy to diversify its luxury offerings beyond watches.

Company's Perspective

Ethos Limited stated that this launch strengthens its luxury brand portfolio and consolidates its presence in India's luxury retail market. The company emphasized that this move aligns with its strategic vision of making exclusive brands more accessible to customers in India.

Market Implications

The expansion to 85 boutiques demonstrates Ethos Limited's growth strategy in the luxury retail market. This move could potentially:

• Increase the company's market share in the broader luxury goods segment
• Enhance brand visibility and accessibility for international luxury brands in India
• Drive revenue growth through increased retail presence in key luxury markets
• Diversify the company's product offerings beyond watches

As Ethos Limited continues to expand its retail footprint and brand portfolio, it reinforces its position as a key player in India's luxury retail market, catering to the growing demand for high-end products among Indian consumers.