Route Mobile , a Proximus Global company, has entered into a strategic partnership with Kalaam Telecom to expand WhatsApp Business services across the Middle East. This collaboration aims to capitalize on the region's rapidly growing digital economy and enhance customer engagement for enterprises.

Partnership Highlights

• Focus Area: Delivery of WhatsApp Business services to enterprises in the Middle East
• Target Region: Gulf Cooperation Council (GCC)
• Key Offering: Integration of WhatsApp Business service APIs into enterprise operations
• Future Scope: Potential expansion into additional communication channels

Strategic Importance

The partnership comes at a crucial time for the Middle East's digital landscape:

• The region's digital economy is projected to grow four-fold, reaching $780 billion by 2030, according to UBS.
• WhatsApp is one of the most widely used communication platforms in the Middle East.
• The collaboration combines Route Mobile's cloud communications platform expertise with Kalaam Telecom's strong regional presence.

Executive Insights

Rajdip Gupta, Managing Director and Chief Executive Officer of Route Mobile, emphasized the significance of this partnership: "This strategic partnership with Kalaam Telecom is an important milestone for Route Mobile as part of Proximus Global in our development of opportunities across the Middle East. Having a partner with such deep-rooted regional connections and expertise will help bring our services to more enterprises and accelerate adoption of digital communications across key markets."

Veer Passi, Group CEO of Kalaam Telecom, expressed enthusiasm about the collaboration: "We are thrilled to partner with Route Mobile to further enhance our WhatsApp Business offering. This collaboration complements our existing services well, and strengthens our ability to deliver seamless omnichannel communication, empowering enterprises in the GCC to elevate customer engagement."

Regional Impact

Sharad Kumar Thukral, Executive Vice President & Business Head (Middle East) at Route Mobile, highlighted the regional significance: "The Middle East is a dynamic market undergoing rapid digital evolution. As we continue to invest and expand in the region, building strong partnerships is as critical as engaging end customers."

Partnership Formalization

The collaboration was officially established through a Memorandum of Understanding signed at GITEX Global 2025, setting the stage for integrating the WhatsApp Business Platform into Kalaam's enterprise offerings.

This partnership between Route Mobile and Kalaam Telecom marks a significant step in driving digital transformation and creating new business opportunities in the Middle East's evolving communications landscape.

In a significant move to bolster the security and profitability of application-to-person (A2P) messaging services across Latin America, Claro CENAM, a major telecommunications brand and subsidiary of América Móvil, has entered into a strategic partnership with Proximus Global, a leading digital communications company.

Partnership Details

The agreement, announced on September 9, 2025, will leverage Proximus Global's 365squared technology to enhance the monetization and security of A2P messaging services. This collaboration aims to protect against fraud, spam, and artificially inflated traffic in the rapidly growing Latin American A2P messaging market.

Market Projections and Security Concerns

The Latin American A2P messaging market is on a trajectory of substantial growth, with projected revenues expected to reach $5.00 billion by 2030. However, this growth also attracts bad actors attempting to exploit the system through spam, smishing campaigns, and artificially inflated traffic (AIT).

Technological Edge

Proximus Global brings to the table a powerful combination of global scale and competitive services, integrating the capabilities of BICS, Telesign, and Route Mobile. This partnership will enable Claro CENAM to build a safer and more equitable A2P ecosystem, reaching over 5 billion subscribers worldwide.

Executive Insights

Ben Vandermeulen, Chief Revenue Officer of Proximus Global, expressed enthusiasm about the partnership, stating, "We are thrilled to support Claro CENAM, not only as a leading force in LATAM but as a champion of safeguarding customers and the communications ecosystem as a whole."

Tonio Ellul, CEO of 365squared, emphasized the core mission of protecting operator revenue, adding, "With Claro CENAM, we're proud to bring our advanced A2P firewall and analytics technology to the table – ensuring that every message is legitimate, every route secure, and every opportunity to monetize legitimate traffic is taken."

Implications for Route Mobile Limited

This partnership holds significant implications for Route Mobile , as Proximus Global is its promoter company. The collaboration is expected to strengthen Route Mobile's position in the global communications market and potentially drive growth for the company.

Conclusion

As the telecommunications landscape continues to evolve, partnerships like this between Claro CENAM and Proximus Global are crucial in creating a more secure and efficient messaging ecosystem. This collaboration not only aims to protect operators, brands, and end-users but also ensures that businesses using legitimate SMS routes are not disadvantaged by unauthorized practices.

The partnership between Claro CENAM and Proximus Global represents a significant step forward in securing the future of A2P messaging in Latin America, with potential ripple effects across the global telecommunications industry.