Route Mobile Limited , a leading cloud communication platform provider, has made a significant stride in the AI-driven customer engagement space with the launch of RoUBot, an innovative AI/ML-based chatbot solution. This new offering allows businesses to create and deploy chatbots without any coding expertise, potentially revolutionizing customer interaction across various industries.

Key Features of RoUBot

RoUBot comes packed with several cutting-edge features designed to enhance business operations and customer engagement:

1. No-Code Platform: The solution enables businesses to create chatbots without any coding knowledge, making it accessible to a wider range of users.

2. AI Integration: RoUBot integrates with ChatGPT and Natural Language Processing (NLP) engines, leveraging advanced AI capabilities for more intuitive interactions.

3. Multi-Channel Deployment: Chatbots created with RoUBot can be deployed across various communication channels, including popular platforms like WhatsApp and Facebook Messenger.

4. User-Friendly Interface: The platform features a drag-and-drop 'Flow Builder' interface, simplifying the process of designing conversation flows.

5. System Integration: RoUBot connects seamlessly with CRM systems and payment gateways, allowing for more comprehensive and efficient customer service.

Target Industries

Route Mobile's RoUBot is positioned to cater to a diverse range of sectors, including:

• Banking, Financial Services, and Insurance (BFSI)
• E-commerce
• Education
• Retail
• Hospitality
• Healthcare

This wide applicability underscores the versatility and potential impact of the solution across various business domains.

Management's Perspective

Rajdipkumar Gupta, Managing Director of Route Mobile Limited, expressed optimism about the launch, stating that RoUBot brings the company closer to its goal of delivering intuitive customer engagement experiences. He emphasized the dual benefits of the solution: enhancing customer interaction while also achieving operational and cost efficiencies for businesses.

Market Outlook

The launch of RoUBot comes at a time when the global chatbot market is experiencing significant growth. According to market data:

This robust growth forecast suggests a favorable market environment for innovative solutions like RoUBot, positioning Route Mobile to capitalize on the increasing demand for AI-powered customer engagement tools.

Route Mobile's launch of RoUBot represents a strategic move to address the growing need for efficient, AI-driven customer interaction solutions. By offering a no-code platform that integrates advanced AI capabilities and multi-channel deployment options, the company is well-positioned to serve businesses across various sectors looking to enhance their customer engagement strategies.

Route Mobile Limited (RML) announced that Proximus Global, its promoter company, has been recognized as a 'Visionary' in Gartner's Magic Quadrant for Communications Platform as a Service (CPaaS). This marks Proximus Global's debut in the Magic Quadrant following its formation on January 1, 2025, through the combination of BICS, Telesign, and Route Mobile.

A Strategic Milestone

The 'Visionary' status, as defined by Gartner, is awarded to businesses that understand market direction and actively shape its future. This recognition underscores Proximus Global's efforts to future-proof its CPaaS offering through:

1. A unified go-to-market strategy
2. A steadfast focus on security and fraud prevention
3. The unmatched global scale of its network backbone

Expanding Capabilities

Proximus Global is expanding its service offerings to meet evolving market demands:

• Expanding global RCS coverage for rich, app-like, interactive messaging
• Enhancing its CPaaS stack with Network APIs, enabling developers to access telco-grade capabilities such as:
  • Location services
  • Quality of Service (QoS)
  • Device information

Leadership Perspectives

Milind Pathak, Chief Marketing Officer of Proximus Global, stated, "The combined strength and vision of Proximus Global allows us to achieve far more than any individual entity could do alone. This belief has been the cornerstone of our strategy from the very beginning, and being recognized by Gartner validates that our ambition and strategy are on solid ground."

Rajdip Gupta, Business Lead at Proximus Global and Managing Director & CEO of Route Mobile, added, "Proximus Global's recognition as a Visionary in the Gartner Magic Quadrant is a testament to the hard work and dedication of our teams across the globe. It reflects our commitment to innovation, security, and delivering exceptional value to our customers."

Synergies and Strengths

Proximus Global's CPaaS offering brings together the strengths of its constituent companies:

• Route Mobile: Extensive reach across emerging markets in APAC and EMEA, along with conversational AI tools for customer engagement
• Telesign: Network APIs supporting phone number identification, transactional risk scoring, and omnichannel verification
• BICS: Travel eSIM capabilities and extensive global telecom infrastructure, including a large SS7 network that supports reliable and scalable CPaaS delivery

This recognition by Gartner highlights Proximus Global's potential to shape the future of digital communications and empower businesses in an increasingly connected world.

About Proximus Global

Proximus Global, formed by combining Telesign, BICS, and Route Mobile, is transforming the future of communications and digital identity. The company's solutions support innovation across the world's largest companies and emerging brands, reaching over 5 billion subscribers and securing more than 180 billion transactions.