The Democratic Republic of Congo (DRC) launched a national advertising campaign in the United States on June 27, 2026, aimed at reintroducing the country to American investors as a stable and welcoming partner. The initiative, titled "Invest in the DRC," seeks to capitalize on the nation's growing visibility and strengthen the U.S.-DRC partnership. The campaign features a series of 30-second commercials with senior government officials speaking directly to the American public and investors.

The initial advertisements spotlight Foreign Minister Thérèse Kayikwamba Wagner and Finance Minister Doudou Likunde. These spots are the first in a series scheduled to run across major U.S. broadcast, cable, streaming, and social platforms throughout 2026. The campaign coincides with the DRC Leopards' participation in the FIFA World Cup on American soil, a moment the government views as optimal for engaging with U.S. stakeholders.

H.E. Ambassador Yvette Kapinga Ngandu, Ambassador of the Democratic Republic of Congo to the United States, emphasized the strategic timing of the launch. She stated that the campaign provides a direct line to American investors and entrepreneurs at a critical moment. The Ambassador highlighted that the DRC is showcasing its culture, leadership, and people to demonstrate its readiness for business.

The launch follows a period of increased international attention for the DRC. Congolese clothing designer Alvin Mak has garnered global recognition for dressing the national soccer team. Additionally, the country's healthcare workers have received worldwide admiration for their response to a historic Ebola outbreak. President Félix Tshisekedi's efforts to stabilize governance and promote economic development have also drawn praise from Washington.

Freddy Shembo, head of APCSC, the agency leading U.S.-DRC investment efforts, noted that the campaign bridges cultural visibility with economic opportunity. He emphasized that the commercials reflect the collaborative nature of the DRC-U.S. relationship. The advertisements are available for viewing on YouTube and various other media platforms.

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