Thomas Cook (India) Limited 's wholly-owned subsidiary, Sterling Holiday Resorts Limited, has announced the launch of a new resort property in Kerala, marking a significant expansion of its presence in the state. The new resort, Sterling Govardhana Malampuzha, represents the company's 11th property across 8 destinations in Kerala, further solidifying Sterling's position in South India's leisure circuit.

Strategic Expansion

The launch of Sterling Govardhana Malampuzha is part of Sterling Holiday Resorts' strategy to transform high-potential locations into must-stay destinations. This new property aims to elevate Malampuzha from a day destination to a signature getaway, accessible from major cities like Coimbatore, Kozhikode, and Kochi.

Resort Features

Sterling Govardhana Malampuzha offers a range of amenities catering to various traveler preferences:

Strategic Significance

The addition of this property strengthens Sterling's regional network, creating a connected grid across Tamil Nadu, Central Kerala, and the Nilgiris. This expansion supports the company's strategy to develop drive-to circuits and transform promising locations into popular destinations.

Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, emphasized the strategic importance of this launch, stating, "Sterling Govardhana, Malampuzha isn't just a new resort — it's the creation of a new travel node. By integrating Malampuzha into our South India grid, we are connecting markets and mindsets."

Local Partnership

The resort is developed in partnership with Malampuzha Hotel Pvt. Ltd., reflecting a shared vision for responsible tourism development. M. Satheesan, a representative of Malampuzha Hotel Pvt. Ltd., expressed confidence that the collaboration with Sterling would elevate Malampuzha's status on India's leisure map while supporting local livelihoods.

Expanding Footprint

With this addition, Sterling Holiday Resorts now boasts one of the most extensive networks in Kerala's hospitality landscape, with properties in Athirappilly, Anaikatti, Alleppey, Wayanad, Munnar, Guruvayur, Thekkady, and Malampuzha. This expansion aligns with Sterling's 'What-A Trip' campaign, which aims to curate "destinations beyond the obvious."

The launch of Sterling Govardhana Malampuzha represents a strategic move by Thomas Cook (India) Limited to capitalize on the growing domestic tourism market and strengthen its position in the experiential hospitality sector.

Thomas Cook India , a leading omnichannel travel services company, has been appointed as the exclusive transport and accommodation partner for the 11th edition of the Asian Aquatic Championships 2025. This prestigious event marks India's first time hosting the championships, showcasing the country's growing prominence in international sports.

Event Details

The Asian Aquatic Championships 2025 is set to be a multi-sport extravaganza, featuring:

• Over 650 athletes
• 60+ support staff and dignitaries
• Participants from 29 Asian countries
• Competitions in swimming, artistic swimming, diving, and water polo

The event will take place at the Veer Savarkar Sports Complex in Ahmedabad, organized by the Swimming Federation of India (SFI) and supported by the Sport Authority of Gujarat (SAG).

Thomas Cook's Role

Thomas Cook India's MICE (Meetings, Incentives, Conferences, and Exhibitions) team will manage end-to-end services for more than 1,100 participants. Their responsibilities include:

To ensure smooth operations, Thomas Cook has deployed a dedicated team of over 40 members to manage the 15-day event.

Culinary Offerings

The company has partnered with leading hotels to provide a wide range of dining options:

• Vegetarian
• Vegan
• Halal
• Kosher
• Gluten-free
• Asian, Middle Eastern, and continental cuisines

This diverse menu aims to cater to the varied preferences of the international participants and delegates.

Company Statement

Rajeev Kale, President & Country Head – Holidays, MICE, Visa at Thomas Cook (India) Limited, expressed the company's honor in being selected as the exclusive MICE partner for this significant event. He emphasized Thomas Cook's leadership in the MICE sector and their experience in managing large-scale, government-led sporting events.

Significance for Thomas Cook India

This partnership underscores Thomas Cook India's capabilities in handling major international events and reinforces its position in the travel and hospitality industry. The company's involvement in the Asian Aquatic Championships 2025 demonstrates its commitment to excellence and its ability to manage complex logistical operations on a grand scale.

As India hosts the Asian Aquatics Championships for the first time, Thomas Cook India's role as the exclusive partner for accommodation and transport services highlights the company's significant contribution to this landmark event in Indian sports.