Sterling Holiday Resorts Expands Presence with New Properties in Vellore and Guruvayur
Sterling Holiday Resorts Limited, a subsidiary of Thomas Cook (India) Limited, has launched two new properties: Sterling Hibis Vellore in Tamil Nadu and Sterling Darshan Guruvayur in Kerala. The Vellore property features 40 keys, including 36 Classic Rooms and 4 Suites, along with dining options, event facilities, and leisure amenities. The Guruvayur property, the company's second in the pilgrimage town, offers 30 rooms and is close to the Sri Krishna Temple. With these additions, Sterling now operates 9 resorts in Tamil Nadu, 11 in Kerala, and over 65 properties across 55 Indian destinations, totaling more than 3,400 operational keys.

*this image is generated using AI for illustrative purposes only.
Thomas Cook (India) Limited's wholly owned subsidiary, Sterling Holiday Resorts Limited, has announced the launch of two new properties: Sterling Hibis Vellore in Tamil Nadu and Sterling Darshan Guruvayur in Kerala, strengthening its presence in both states.
Vellore Property
The new 40-key Sterling Hibis Vellore is strategically located on a 5.3-acre estate off Tiruvannamalai Road. It features:
- 36 Classic Rooms and 4 Suites with a villa-style layout
- Orchid Restaurant, showcasing Arcot Nawabi heritage flavors and global cuisines
- Iris Bar, offering signature cocktails and light bites
- A full-service spa and fitness center
- A 2,500 sq. ft. swimming pool with a dedicated kids' section
Event Facilities
The resort caters to various events with its:
- Grand Banquet Hall accommodating up to 150 guests
- Expansive party lawn for up to 600 people
Strategic Location
Sterling Hibis Vellore is well-connected, situated:
- 3 hours from Chennai Airport
- 20 minutes from Vellore Cantt Railway Station
- 30 minutes from Katpadi Junction
Guruvayur Property
Sterling Darshan Guruvayur, the company's second property in the pilgrimage town, features:
- 30 rooms
- Proximity to the Sri Krishna Temple
- Annapoorani Restaurant
- Spiritual experiences
- Kalyan Mandapam venue with capacity for 300 guests for weddings and events
Expansion and Presence
- Sterling now has 9 resorts in Tamil Nadu and 11 in Kerala
- The company operates over 65 properties across 55 destinations in India
- Total operational keys exceed 3,400
- Sterling becomes the national brand with the largest number of keys in Guruvayur
- 10 properties now in pilgrimage destinations
Management Perspective
Vikram Lalvani, MD & CEO of Sterling Holiday Resorts, commented on the expansions:
"Sterling Hibis Vellore embodies our vision of offering urban travellers the best of both worlds—a tranquil resort setting within city limits, tailored equally for leisure and business. From pilgrims and medical visitors to families and corporates, this property is designed to meet every need with warmth and authenticity."
Regarding the Guruvayur property, Lalvani noted that the expansion aligns with increasing spiritual tourism trends.
These launches underscore Sterling Holiday Resorts Limited's commitment to expanding its footprint in key destinations across India, catering to a wide range of travelers and their diverse needs. As part of Fairfax Financial Holdings Limited, the company continues to strengthen its position in the Indian hospitality sector with these strategic expansions.
Historical Stock Returns for Thomas Cook
1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
---|---|---|---|---|---|
-2.45% | -4.71% | +3.78% | +27.27% | -21.21% | +430.56% |