Thomas Cook India , a leading omnichannel forex services company, has launched a groundbreaking initiative in partnership with quick commerce company Blinkit to deliver its Borderless Multicurrency cards to customers within minutes. This innovative move makes Thomas Cook the first forex service provider in India to leverage Blinkit's rapid delivery model, transforming the way travelers access foreign exchange services.

Swift Delivery in Major Metros

The service is currently available in three major metropolitan areas: Delhi, Bengaluru, and Mumbai. Thomas Cook plans a phased rollout to extend this service to other key markets across India, catering to the growing demand for quick and convenient forex solutions.

Streamlined Process for Travel Readiness

The collaboration offers a streamlined, end-to-end solution that enables customers to be fully travel-ready within an hour, all from the comfort of their homes. Here's how it works:

1. Customers order blank forex cards through the Blinkit app.
2. Blinkit delivers the cards to the customer's doorstep within minutes.
3. Thomas Cook's dedicated forex team handles the Video-KYC and card loading processes, ensuring compliance with statutory guidelines.

This initiative covers Thomas Cook's Borderless Travel Card for leisure travelers and Study Buddy card for students, addressing the needs of various customer segments.

Riding the Quick Commerce Wave

Thomas Cook India's move to integrate its foreign exchange expertise with Blinkit's rapid delivery model is a strategic response to the exponential growth of quick commerce in India. According to recent studies, the quick commerce market in India is projected to grow from $300.00 million in 2022 to $35.00 billion by 2030.

Executive Insights

Deepesh Varma, Executive Vice President - Foreign Exchange at Thomas Cook (India) Limited, commented on the initiative: "By offering our blank forex cards via Blinkit, our trusted distribution partner, we are not only enhancing convenience but also redefining travel readiness — enabling customers to be fully equipped within minutes, right at their doorstep."

Anish Shrivastava, Senior Vice President - Revenue at Blinkit, added: "Together, we're turning what was once a time-consuming task into a simple and seamless experience for customers."

Expanding Digital Initiatives

This partnership complements Thomas Cook's existing digital innovations, including the Ghar Pe Forex initiative and recent integrations with platforms like WhatsApp, Google Pay, and TC Pay. These efforts collectively reinforce the company's position as "India Ka Forex Specialist," catering to the needs of today's digital-first customers.

Thomas Cook India continues to demonstrate its commitment to innovation and customer-centric solutions in the travel and forex industry. By leveraging quick commerce and digital technologies, the company is setting new standards for convenience and efficiency in foreign exchange services.

Thomas Cook (India) Limited , a leading omnichannel travel services company, has achieved significant recognition at the prestigious Adam Smith Awards Asia. The company has been named a Highly Commended Winner in two categories: Best Risk Management Solution and Best Investing Solution.

Prestigious Recognition

The Adam Smith Awards Asia, now in its 12th year, are widely regarded as the industry benchmark for corporate treasury achievement. This year's awards saw a record standard of submissions from across the region, making Thomas Cook India Group's dual commendation even more noteworthy.

Award-Winning Solutions

Best Investing Solution

The award-winning investing solution was developed through a collaborative effort with Bank of America, State Bank of India, and IndusInd Bank. This recognition highlights Thomas Cook India Group's innovative approach to creating impactful investing practices that deliver measurable results.

Best Risk Management Solution

The Risk Management award acknowledges the company's overhaul in risk assessment, management, and monitoring. This new approach has been adopted by the Foreign Exchange Dealing Room Mid office (DMO) and the Treasury Mid Office (TMO), showcasing the company's commitment to robust financial practices.

Leadership Perspective

Mahesh Iyer, Managing Director and Chief Executive Officer of Thomas Cook (India) Limited, expressed his pride in the company's achievements: "These awards are a powerful endorsement of the core principles that drive our financial strategy — disciplined risk management and innovative investing. At Thomas Cook India, these aren't just financial practices, they're enablers of trust, resilience and growth for our stakeholders."

Upcoming Recognition

The awards ceremony is scheduled to take place at a black-tie gala dinner at the Four Seasons Hotel, Singapore, on November 10. As part of the recognition, Thomas Cook India Group's award-winning entries will be featured in an upcoming case study series by the Treasury Today Group, further solidifying the company's position as a leader in corporate treasury practices.

About Thomas Cook India Limited

Thomas Cook (India) Limited, established in 1881, is a leading travel company offering a broad spectrum of services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services, and Visa Services. The Thomas Cook India Group spans 28 countries across 5 continents, making it one of the largest travel service provider networks headquartered in the Asia-Pacific region.

This latest recognition at the Adam Smith Awards Asia underscores Thomas Cook India's continued leadership in building innovative, resilient financial practices that support sustainable growth for its stakeholders.