Firstcry (Brainbees Solutions) , through its material subsidiary Globalbees Brands Private Limited, has increased its stake in HS Fitness Private Limited, the company behind the REACH fitness equipment brand. This strategic move strengthens Globalbees' position in the fitness equipment market.

Key Highlights of the Acquisition

Financial Performance

The REACH brand, which is sold through multiple subsidiaries of Globalbees, has shown significant financial performance:

About HS Fitness Private Limited

HS Fitness Private Limited, incorporated in India on September 4, 2013, specializes in fitness equipment under the REACH brand. The company's services include:

• Dealing in fitness equipment
• Installation services
• Repair and maintenance
• Manpower services

Historical Financial Performance

HS Fitness Private Limited's turnover for the past three years:

It's worth noting that the company's latest reported net worth for FY 2024-25 was INR -18.54 Crore.

Strategic Implications

This acquisition aligns with Globalbees' strategy to strengthen its position in the fitness equipment market. By increasing its stake in HS Fitness Private Limited, Globalbees aims to capitalize on the growing fitness industry and expand the reach of the REACH brand.

The move comes at a time when the fitness equipment market is experiencing significant growth, driven by increasing health awareness and the rise of home fitness solutions. This strategic investment could potentially allow FirstCry, through its subsidiary Globalbees, to diversify its portfolio and tap into the fitness market.

As the e-commerce and direct-to-consumer sectors continue to evolve, this acquisition may also provide synergies between FirstCry's existing operations and the REACH brand's distribution channels, potentially leading to enhanced market presence and improved operational efficiencies.

Investors and market watchers will be keen to observe how this increased stake translates into growth for both Globalbees and FirstCry in the coming quarters, particularly in light of the fitness industry's dynamic nature and the ongoing shifts in consumer behavior towards health and wellness products.

Firstcry (Brainbees Solutions) , the parent company of FirstCry, has reported significant financial improvements across its business segments for the second quarter of fiscal year 2026. The company achieved several milestones, including a consolidated positive Profit Before Tax (PBT) status and a substantial year-on-year growth in adjusted EBITDA.

Financial Highlights

• Adjusted EBITDA Growth: 51% year-on-year increase
• PBT Status: Achieved consolidated positive Profit Before Tax

Business Segment Performance

The company saw improvements across all its business operations:

1. India Multi-Channel
2. International
3. Globalbees operations

International Business Turnaround

Brainbees Solutions made significant strides in reducing losses in its International business:

This substantial reduction in losses demonstrates the company's effective strategies in optimizing its international operations.

Operational Improvements

Faster Delivery Network Expansion

Brainbees Solutions has significantly expanded its faster delivery network:

This expansion is likely to enhance customer experience and potentially drive sales growth in these markets.

Financial Stability

Despite the expansions and improvements, Brainbees Solutions has maintained its financial stability:

• Cash Flow Status: Remained free cash flow positive

This indicates that the company is managing its growth and investments while maintaining a healthy cash position.

The robust performance across various business segments, coupled with strategic expansions and financial prudence, positions Brainbees Solutions for potential continued growth. The company's ability to achieve positive PBT status while significantly reducing international losses showcases its improving operational efficiency and market strategy execution.