ZoomInfo (NASDAQ: GTM) has released a new version of its Chrome Extension, rebuilt natively to deliver 2 to 3 times faster page loads and higher match rates for sales prospecting. The tool surfaces verified contact and company data directly on the page a seller is viewing, eliminating the need for separate lookups or tab switching.

The native rebuild enhances both speed and data coverage. Pages load significantly faster than the previous version, reducing the wait time between opening a page and seeing usable data. This efficiency allows representatives to review more accounts and contacts within the same timeframe, compounding productivity gains throughout the day.

A rebuilt parsing engine reads each page more comprehensively and matches the findings against ZoomInfo's verified database. This improved parsing raises the match rate, ensuring that more people and companies viewed return a verified, complete record rather than a blank result. Data completeness during research is critical for turning leads into actionable opportunities.

The extension integrates ZoomInfo's verified B2B data, including phone numbers, emails, firmographics, and buying signals. It draws from a database covering more than 100 million companies and 500 million contacts. The tool is designed to provide accurate, complete records at the moment a seller needs them, avoiding reliance on scraped guesses.

Key Features of the Rebuilt Extension

ZoomInfo is an all-in-one AI go-to-market platform that enables sales, marketing, and customer success teams to execute their strategies with confidence. The platform provides intelligence, automation, and integrations powered by comprehensive B2B data.

Sharp Business Systems, the B2B technology services arm of the iconic electronics brand, has expanded thousands of existing accounts into new services using ZoomInfo. The company traded a decades-old, face-to-face sales model for AI-assisted prospecting to cross-sell AV products, managed IT, and document solutions across its customer base. This strategic shift allowed the sales organization to identify which accounts were ready for specific services and reach the right decision-makers without relying solely on in-person outreach.

The implementation of ZoomInfo's platform became a central pillar of Sharp's go-to-market strategy. The company utilizes account-fit scores to rank target accounts, real-time buying signals to identify in-market prospects, and AI-generated account summaries to reduce research time. This approach aligns inside sales, field teams, and marketing around a single playbook driven by go-to-market intelligence, ensuring all teams work from the same view of each account.

Operational Impact and Performance

Since implementing the platform, Sharp has successfully expanded thousands of existing accounts to include technology services and AV products. The company reports that its highest performers are also the heaviest users of ZoomInfo, indicating a direct correlation between platform adoption and sales success. The operationalization of AI in daily selling has enabled the team to reach important human conversations faster, treating the technology as a critical component of modern revenue operations rather than a supplementary tool.

Platform Capabilities

ZoomInfo (NASDAQ: GTM) provides the data foundation for Sharp's transformed sales motion. The platform offers access to over 100 million companies, 500 million contacts, and billions of signals. By leveraging this comprehensive B2B data, Sharp can execute its go-to-market strategy with confidence, using intelligence and automation to identify, engage, and convert buyers efficiently.