Sharp Business Systems expands accounts using ZoomInfo

Sharp Business Systems, the B2B technology services arm of the iconic electronics brand, has expanded thousands of existing accounts into new services using ZoomInfo. The company traded a decades-old, face-to-face sales model for AI-assisted prospecting to cross-sell AV products, managed IT, and document solutions across its customer base. This strategic shift allowed the sales organization to identify which accounts were ready for specific services and reach the right decision-makers without relying solely on in-person outreach.

The implementation of ZoomInfo's platform became a central pillar of Sharp's go-to-market strategy. The company utilizes account-fit scores to rank target accounts, real-time buying signals to identify in-market prospects, and AI-generated account summaries to reduce research time. This approach aligns inside sales, field teams, and marketing around a single playbook driven by go-to-market intelligence, ensuring all teams work from the same view of each account.

Operational Impact and Performance

Since implementing the platform, Sharp has successfully expanded thousands of existing accounts to include technology services and AV products. The company reports that its highest performers are also the heaviest users of ZoomInfo, indicating a direct correlation between platform adoption and sales success. The operationalization of AI in daily selling has enabled the team to reach important human conversations faster, treating the technology as a critical component of modern revenue operations rather than a supplementary tool.

Platform Capabilities

ZoomInfo (NASDAQ: GTM) provides the data foundation for Sharp's transformed sales motion. The platform offers access to over 100 million companies, 500 million contacts, and billions of signals. By leveraging this comprehensive B2B data, Sharp can execute its go-to-market strategy with confidence, using intelligence and automation to identify, engage, and convert buyers efficiently.

Xpress Services, a commercial cleaning company based in Ottawa, Ontario, has grown its monthly recurring revenue more than 15 times in 3.5 years, according to a report by ZoomInfo. The company achieved this significant expansion with a small team and no marketing budget.

ZoomInfo, an all-in-one AI go-to-market (GTM) platform, highlighted Xpress Services' performance as a case study in efficient growth. The commercial cleaning firm operates without a dedicated marketing spend, relying instead on operational strategies to drive revenue.

Growth Metrics

The reported growth underscores the scalability of Xpress Services' business model within a relatively short timeframe. The company serves the Ottawa region and has managed to multiply its recurring income streams substantially since initiating its current growth phase.

Metric	Detail
Location	Ottawa, Ontario
Growth Factor	>15 times
Duration	3.5 years
Marketing Budget	None

Operational Context

Xpress Services focuses on commercial cleaning, a sector characterized by recurring contracts. The company's ability to scale revenue without marketing expenditure suggests strong client retention and referral mechanisms. ZoomInfo's analysis positions the firm as an example of leveraging core operational strengths to drive financial performance.