VEON Ltd's digital financial services companies JazzCash and Mobilink Bank have democratized investment opportunities in Pakistan by introducing Government Treasury Bills directly through the JazzCash app. The initiative allows eligible customers to invest in 3-month Treasury Bills starting from as little as PKR 5,000, aiming to reach one million active investors. This move, developed in collaboration with the State Bank of Pakistan and the Ministry of Finance, seeks to extend formal investment access beyond the country's approximately 1.4 million existing public market participants.

Government securities in Pakistan were previously accessible only through banks and brokerages. Now, any eligible JazzCash customer with a verified account and an active Mobilink Bank deposit account can invest through a simple, secure journey built into the app. JazzCash serves a registered customer base of 60 million and processed more than PKR 16.8 trillion in gross transaction value in the year to March 2026, making this one of the largest digitally enabled retail investment channels in any emerging market.

The launch aligns with Pakistan's growing appetite for investment, as the Pakistan Stock Exchange reached 563,000 investors for the first time in May 2026, driven by strong Gen Z participation. Treasury Bills on JazzCash aim to open the door to millions more, extending access to regulated financial assets beyond conventional savings products. Plans to extend access to longer-maturity Treasury Bills are already underway.

Mobilink Bank acts as the regulated custodian and trustee for the product. VEON CEO Kaan Terzioglu emphasized the role of digital financial services in expanding Pakistan's economy, stating that the initiative provides real tools for citizens to create, build, and protect wealth. Federal Minister for Finance and Revenue Muhammad Aurangzeb highlighted the government's vision for an inclusive digital economy, noting that the initiative helps mobilize domestic savings and expand citizens' participation in the formal economy.

JazzCash CEO Murtaza Ali added that inclusion must go beyond payments to offer tools for saving, investing, and building financial resilience. The launch was held at JazzCash headquarters in Islamabad, with key stakeholders including VEON's CEO, the Finance Minister, and advisers from the Finance Division in attendance. JazzCash operates under a Branchless Banking charter in collaboration with Mobilink Microfinance Bank, offering a broad portfolio of services including payments, lending, insurance, and government-backed investment products.

Banglalink, a digital operator in Bangladesh and a subsidiary of VEON Ltd., has secured the streaming rights for the World Cup 2026. Fans across Bangladesh will be able to watch all 104 matches live on Toffee, Banglalink's digital entertainment platform, on their phones, laptops, and televisions. This move aims to bring the world's biggest football tournament to millions of fans in the country.

Toffee, which is the country's leading home for live sport, previously saw over 15 million viewers in Bangladesh watch the 2022 final between Argentina and France. The platform will now carry every match of the 2026 tournament, reinforcing its position as a scaled digital destination for entertainment in Bangladesh.

"Few things bring a country together like football, and we are proud that this summer every match of the World Cup will reach fans across Bangladesh on Toffee. Bringing the world's most loved tournament to our customers is what being a digital operator is all about, using technology to deliver the things that matter most to the people we serve," said Kaan Terzioğlu, VEON Group CEO.

Fans in Bangladesh can access the tournament through subscription packages available on Banglalink's Toffee app, MyBL Super App, and RYZE, an AI-driven lifestyle brand for youth. Other Banglalink customers can enjoy the tournament through eligible 30-day internet packs, while soccer fans using other mobile operators can subscribe directly through Toffee. Subscription packages will also be available through Banglalink's nationwide retail and recharge network.

"This is a major moment for football fans in Bangladesh. By securing the OTT streaming rights for the World Cup 2026 and delivering every match through Toffee, we are building on our proven ability to bring audiences together around premium live events. Just as importantly, we are strengthening Toffee's role as a scaled digital destination for entertainment in Bangladesh and advancing Banglalink's ambition to deliver more value to customers through relevant digital experiences," said Johan Buse, CEO of Banglalink.

Access and Availability

VEON is a digital operator providing connectivity and digital services to over 150 million connectivity users and more than 228 million digital users across five countries. Banglalink is one of the leading digital communications service providers in Bangladesh, driven by the vision of transforming lives through technology. Toffee, launched by Banglalink in 2019, is an operator-agnostic digital streaming platform available for Android smartphones, Android TVs, and iOS devices.