Ford patent details TV storage in $28,350 Fathom EV front hood
- Ford filed a patent for a front tailgate design in the Fathom EV
- The design includes a fold-down work surface and TV storage
- Fathom is priced at $28,350 with a planned 2027 launch
- Vehicle uses Ford's Universal EV Platform supporting Level 3 autonomy

*this image is generated using AI for illustrative purposes only.
Ford Motor Co (NYSE: F) has filed a patent describing a front cargo area for its upcoming Fathom electric pickup truck that includes a fold-down work surface and space for a television. The design transforms the front hood into a multi-tiered utility platform, distinguishing it from conventional front trunks.
Patent specifics
The filing, titled "Vehicle cargo space access providing method" under U.S. patent number 12,741,514, outlines a front-end access panel that functions as a tailgate. Unlike standard frunks, this compartment opens to create a broad platform at the nose of the vehicle. The sketches depict a hinged section that folds outward to provide an additional flat surface, effectively creating a table-like area.
A key feature described is the ability to shut the main hood while the fold-down section remains deployed, resulting in two tiers of usable space. The patent also details storage for a television that can fold down when the compartment is closed, potentially powered by the truck's battery.
Production timeline and pricing
The Fathom is scheduled for a 2027 launch, with CEO Jim Farley reaffirming the date after the vehicle was spotted undergoing hot weather testing near Las Vegas, Nevada. Ford has set the manufacturer's suggested retail price at $28,350, positioning it as a direct competitor to Tesla's Cybertruck.
The vehicle will be built on Ford's Universal EV Platform, which Farley describes as crucial for offsetting China's influence in the global automotive market. This platform will also support Level 3 autonomous driving capabilities across other models in the lineup.
| Feature | Detail |
|---|---|
| Vehicle Model | Fathom |
| MSRP | $28,350 |
| Launch Year | 2027 |
| Platform | Universal EV Platform |
| Key Patent Feature | Front tailgate with TV storage |
Market context
Ford shares traded down 0.27% to $12.92 during premarket trading on Thursday. The patent filing highlights Ford's strategy to differentiate its affordable electric offerings through functional utility features, aiming to capture market share in the competitive electric pickup segment.
How might the $28,350 MSRP impact Ford's profit margins given the added complexity of the multi-tiered utility platform?
What specific supply chain challenges could arise from integrating Level 3 autonomous capabilities into the Universal EV Platform by 2027?
How do Tesla and Rivian plan to respond to Ford's strategy of targeting the sub-$30k electric pickup segment with high-utility features?

































