Ford Q2 Earnings Preview: Analysts Project Revenue Dip Amid EV Reset
Ford Motor Company is set to report Q2 earnings with analysts projecting a revenue decline to $45.26 billion and EPS drop to 34 cents. Despite lower volumes, the company's strategic shift away from high-loss EVs has improved margins, prompting Jefferies to upgrade the stock to Buy with a $17.50 price target.

*this image is generated using AI for illustrative purposes only.
Ford Motor Company will report its second-quarter financial results after market close on Tuesday, with analysts projecting a decline in both revenue and earnings per share compared to the previous year. The company is expected to report revenue of $45.26 billion, down from $46.94 billion in last year’s second quarter, according to data from Benzinga Pro. Earnings per share are forecast at 34 cents, lower than the 37 cents per share recorded in the same period last year. Despite the projected contraction in top-line figures, Ford has beaten analyst estimates for revenue in five straight quarters and for earnings per share in seven of the last 10 quarters, including the most recently reported first quarter.
Analyst Ratings and Price Targets
Several major financial institutions have recently adjusted their outlooks on Ford stock, reflecting renewed confidence in the automaker’s strategic pivot toward profitability. Jefferies upgraded Ford from Hold to Buy, raising its price target from $14.5 to $17.5 on Monday. JPMorgan maintained an Overweight rating while increasing its price target from $15 to $16. BNP Paribas and Barclays both maintained Neutral and Equal-Weight ratings, respectively, but raised their price targets from $13 to $14.
| Firm | Rating Change | Previous Target | New Target |
|---|---|---|---|
| Jefferies | Upgraded to Buy | $14.5 | $17.5 |
| JPMorgan | Maintained Overweight | $15 | $16 |
| BNP Paribas | Maintained Neutral | $13 | $14 |
| Barclays | Maintained Equal-Weight | $13 | $14 |
Technical Outlook and Market Position
From a trend standpoint, Ford is trading above its major moving averages, sitting 5.3% above the 20-day SMA ($13.98) and 10.9% above the 200-day SMA ($13.27), which keeps the intermediate uptrend intact even after the pullback from May’s highs. The catch is the shorter-term posture is still a bit choppy, with the 20-day SMA below the 50-day SMA (a bearish crossover that can cap near-term follow-through).
Momentum is leaning constructive: MACD is above its signal line and the histogram is positive, which typically means downside pressure is easing and buyers are regaining control versus the prior downswing. Zooming out, the golden cross in June (50-day SMA over the 200-day SMA) supports the idea that dips are being bought within a broader uptrend, even if the stock still has work to do to reclaim May’s swing-high area. Key resistance sits at $15.00, while key support is at $13.00.
Key Operational Metrics
Investors are closely watching Ford’s operational performance amid a significant shift in its electric vehicle strategy. The company previously reported second-quarter deliveries of 522,811 vehicles in the United States, representing a 10% year-over-year decline. Electric vehicle unit sales fell sharply by 40.7% year-over-year to 9,746 units. This reduction aligns with Ford’s decision to exit production of many electric vehicles as it resets its plans to launch a $30,000 electric pickup truck, targeting a 2027 launch date with a focus on low-cost vehicles and profitability.
With fewer electric vehicles for sale, operating profits and margins have improved due to reduced losses in the Ford EV segment. Ford stock has hit all-time highs in May and remains up 8.3% year-to-date in 2026. This performance outpaces General Motors, which is up 5.7% year-to-date, and Tesla Inc, which is down 29.6%. As of Tuesday morning, Ford stock traded at $14.93, up 1.70% for the day, within a 52-week range of $10.68 to $17.78.
What the Numbers Show
The divergence between declining delivery volumes and improving margin expectations highlights the impact of Ford’s strategic retreat from high-loss EV segments. While total US deliveries dropped 10%, the sharp 40.7% contraction in EV sales suggests a deliberate portfolio optimization rather than broad demand weakness. Analysts appear to be pricing in this structural shift, as evidenced by multiple price target increases despite the expected revenue decline. The upcoming earnings report will clarify whether this focus on profitability over volume growth can sustain investor momentum against peers like General Motors and Tesla.
How will Ford's decision to delay the $30,000 electric pickup truck until 2027 impact its competitive positioning against Tesla and GM in the near term?
Can Ford sustain its recent earnings beats and margin improvements if the broader automotive market continues to experience a decline in total vehicle deliveries?
What specific cost-cutting measures or operational efficiencies is Ford implementing to offset the projected 3.6% year-over-year revenue decline?

































