Firstsource Solutions Limited announced a strategic partnership with Cresta to deliver an integrated AI technology solution for enterprise customer experience transformation. The collaboration aims to bridge the gap between technology capability and business outcomes by combining Cresta's unified AI platform with Firstsource's domain-driven systems integration, outcome measurement frameworks, and operational AI expertise. This alliance enables enterprises to deploy, scale, and continuously optimize AI at production speed with built-in accountability.

Partnership Overview

The partnership focuses on two key components: Cresta's customer experience AI platform, which provides cutting-edge AI agents, agentic AI augmentation for human agents, and comprehensive conversation intelligence; and Firstsource's integration capabilities, which include outcome measurement technology and production-scale operations. To support this initiative, Firstsource has established a dedicated AI Center of Excellence serving as the integration engine for joint deployments. The solution targets enterprises in the US, UK, Australia, and the Middle East.

Leadership Perspectives

Ashish Chawla, Head, CX and Consulting at Firstsource, described the collaboration as a technology partnership rather than a service layer. He highlighted Firstsource's Kairos operating system for AI-native operations, which includes sensors for work visibility, organizational context, and domain harnesses that encode performance standards. "AI models only succeed inside the right environment," Chawla stated, noting that the partnership allows clients to deploy production-ready AI solutions with confidence.

Alex Cramer, Chief Revenue Officer of Cresta, emphasized the value of combining AI platform capabilities with implementation strategy. "As enterprises implement agentic customer experience technology, this partnership will deliver both the AI platform and the implementation strategy that companies need to enhance every customer interaction," Cramer said. He noted that Firstsource is one of the world's leading providers of customer experience transformation expertise.

Strategic Significance

By establishing a dedicated AI Center of Excellence, Firstsource is signaling a move to internalize and standardize the deployment of generative AI tools within its service delivery framework. This structural design indicates a shift towards outcome-based engagement models in the business process management sector, aligning with the company's broader "Intelligence That Operates" thesis.

Firstsource Solutions Limited shareholders overwhelmingly approved the company’s audited financial results for FY26 and confirmed an interim dividend payout during its 25th Annual General Meeting (AGM) held on August 6, 2026. The meeting also authorized the reappointment of Mr. Pradip Kumar Khaitan as a Non-Executive, Non-Independent Director, including a special resolution to allow his continuation in office beyond the statutory retirement age of 75 years. The high level of shareholder support underscores confidence in the company’s governance and financial direction.

The AGM, chaired by Chairman Dr. Sanjiv Goenka, was conducted via Video Conferencing (VC) and Other Audio Video Means (OAVM) in compliance with Ministry of Corporate Affairs (MCA) and Securities and Exchange Board of India (SEBI) guidelines. A total of 96 members attended the meeting, with one member represented through an authorized representative. The requisite quorum was present, enabling the transaction of all ordinary and special business items. M/s. TRR & Associates, Practising Company Secretaries, were appointed as the Scrutinizer to oversee the voting process.

Voting Results and Shareholder Support

In accordance with Section 108 of the Companies Act, 2013 and Regulation 44 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, Firstsource Solutions facilitated remote e-voting from August 1, 2026, at 9:00 a.m. IST to August 5, 2026, at 5:00 p.m. IST. Members who did not vote remotely could cast their votes electronically during the AGM and for 15 minutes thereafter. The Scrutinizer’s Report dated August 7, 2026, confirmed that all four resolutions were passed with requisite majority.

Ms. Pooja Nambiar, Company Secretary, briefed members on procedural aspects, noting that e-voting facilities remained available for 15 minutes post-meeting conclusion. The Chairman addressed pre-registered member queries before voting commenced. The filing confirms adherence to Regulation 30 of the SEBI LODR Regulations, 2015, for disclosure purposes.

Governance and Compliance

The voting process highlighted strong institutional and promoter support. Promoter and Promoter Group shares, totaling 37,39,76,673, voted in favour of all resolutions, representing 100% of their polled votes. Public Institutional holders polled 20,73,69,048 votes on the financial statements, with 99.99% support. Public-Others polled 64,91,820 votes, also showing 99.99% support for the financial adoption. No invalid votes were recorded across any category.

The Scrutinizer’s Report will be submitted to the National Stock Exchange of India Limited and BSE Limited upon receipt, with results subsequently published on the company’s website. The seamless execution of the remote e-voting platform provided by Central Depository Services (India) Limited (CDSL) ensured transparent and efficient shareholder participation.