FirstCry (Brainbees Solutions) has announced a significant expansion of its 'Qwik' delivery service across select pin codes in Bengaluru, Pune, and Hyderabad. The service enables parents in these cities to access a comprehensive range of baby and kids products—including apparel, footwear, fashion accessories, consumables, baby gear, and toys—delivered in less than 3 hours.

Service Infrastructure and Network

FirstCry is leveraging its existing modern store network and RocketBees, a tech-enabled asset-light logistics initiative, to enable quicker fulfillment of orders. The company operates through an extensive infrastructure that supports the Qwik model's scalability.

Strong Market Performance

The Qwik model, launched in December 2025, has demonstrated strong traction in the market. The service has established a robust presence in key residential hubs across the three cities, contributing to its immediate success among parents.

Geographic Coverage and Expansion

The service currently covers strategic residential areas across the three cities:

Bengaluru Coverage:

• Whitefield
• HSR Layout

Pune Coverage:

• Baner
• Kharadi
• Hinjewadi

Hyderabad Coverage:

• Manikonda
• Banjara Hills

Following this rollout, FirstCry plans to expand Qwik service to other pin codes in these three cities and to Delhi NCR, Ahmedabad and Chennai in the next phase.

Strategic Vision and Future Plans

Vivek Goel, Chief Business Officer of FirstCry, emphasized the company's commitment to meeting parents' requirements across both planned and immediate needs through physical and online channels. The company is leveraging its existing store footprint to enhance customer experience while driving significant inventory efficiency.

The company aims to reduce delivery timelines from 3 hours to 2 hours as operations scale, which will further improve the customer experience. This expansion represents FirstCry's strategy to strengthen its position as India's largest multi-channel, multi-brand retailing platform for mothers', babies', and kids' products.

Brainbees Solutions has announced an extension in the timeline for completing the initial investment in its US-based step-down subsidiary. The company informed stock exchanges about the revised timeline for the subscription process in Swara Corp., which was incorporated in Delaware, USA.

Investment Timeline Extension

The initial subscription timeline has been extended due to procedural delays, as communicated by the subsidiary company to the parent entity.

Corporate Structure Details

Swara Corp was incorporated as a wholly owned subsidiary of Swara Baby Products Limited on December 08, 2025 in the State of Delaware, USA. This corporate structure makes Swara Corp a step-down subsidiary of Brainbees Solutions Limited, with Swara Baby Products Limited serving as the intermediate holding company.

Regulatory Compliance

The company has made this disclosure in compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. This follows the earlier intimation dated December 15, 2025, which had originally announced the incorporation of Swara Corp and the proposed investment timeline.

The extension communication was received by the company through email from Swara Baby Products Limited on the same date as the stock exchange filing. The procedural delay cited as the reason for extension reflects the complexities involved in cross-border investment processes and regulatory compliance requirements in international jurisdictions.