Brainbees Solutions Limited (FirstCry) has informed stock exchanges about receiving a customs adjudication order demanding ₹6,56,58,134.00 for alleged violations of concessional duty exemption procedures. The company disclosed this development through a regulatory filing under Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.

Customs Authority Action

The Office of the Commissioner of Customs (Adjudication), Mumbai issued an order dated January 13, 2026, which FirstCry received on January 14, 2026. This order disposes of an earlier show cause notice that had been issued to the company regarding alleged violations of the Asia-Pacific Trade Agreement (APTA) framework.

The adjudication relates to alleged violations of concessional Basic Customs Duty exemption availed under APTA Notification No. 50/2018 dated June 30, 2018. The customs authority has specifically cited failure to comply with procedural aspects of documentation relating to country of origin of imported goods under the APTA framework.

Financial Demand Breakdown

The customs authority has demanded a total amount of ₹6,56,58,134.00, comprising multiple components:

Company's Response and Next Steps

FirstCry has stated that it believes it has a strong case on merits and is seeking legal advice to file an appeal against the customs order. The company emphasized its commitment to maintaining high standards of integrity, corporate governance, and compliance in all aspects, including prompt payment of taxes.

According to the company's assessment, except for the financial demand mentioned above, there is no material impact on the financial operations or other activities of the company due to this customs action. The company maintains that it will continue to uphold its compliance standards while pursuing legal remedies.

Regulatory Compliance

The disclosure was made in compliance with regulatory requirements, with FirstCry informing both the National Stock Exchange of India Limited and BSE Limited about the development. The company has also made this information available on its investor relations website, ensuring transparency with stakeholders regarding this regulatory matter.

FirstCry (Brainbees Solutions) has completed the acquisition of an additional stake in its subsidiary Swara Baby Products Private Limited, as disclosed in a regulatory filing dated January 08, 2026. The transaction represents a strategic consolidation within the company's subsidiary structure.

Transaction Details

The acquisition involved a share exchange mechanism where FirstCry acquired 56,26,738 equity shares in Swara Baby Products Private Limited in consideration of 52,890 Series A1 equity shares held by the company in Solis Hygiene Private Limited. This transaction was part of a broader restructuring where Swara Baby agreed to acquire 100% stake in Solis Hygiene from all existing shareholders.

Shareholding Changes

Following the completion of this transaction, FirstCry's shareholding in Swara Baby Products Private Limited has increased from 75.92% to 76.59%. This represents an increase of 0.67 percentage points in the company's ownership stake.

Corporate Structure Impact

The transaction has resulted in significant changes to the corporate structure within the FirstCry group. Solis Hygiene Private Limited has transitioned from being a direct subsidiary of FirstCry to becoming a wholly-owned subsidiary of Swara Baby Products Private Limited. Consequently, Solis Hygiene is now classified as a step-down subsidiary of FirstCry, with the parent company maintaining 76.59% indirect control.

Regulatory Compliance

The disclosure was made pursuant to Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. This filing serves as a follow-up to the company's earlier intimation dated December 26, 2025, which had announced the Board of Directors' approval for this acquisition. The completion of the transaction aligns with the timelines previously communicated to the stock exchanges.

Summary

The successful completion of this acquisition strengthens FirstCry's position within its subsidiary network while maintaining regulatory compliance. The transaction demonstrates the company's strategic approach to optimizing its corporate structure through internal reorganization and consolidation of its baby and hygiene product segments.