Ethos Limited , India’s largest retailer of luxury watches, will host the prestigious Grand Prix d’Horlogerie de Genève (GPHG) Exhibition 2026 in Mumbai from September 28 to October 1. Recognised globally as the highest distinction in watchmaking, the awards are widely regarded as the “Oscars of Watchmaking.” The exhibition will showcase exceptional timepieces that are finalists across 15 categories, representing the pinnacle of innovation, craftsmanship, and artistic excellence in contemporary horology.

Bringing the GPHG Exhibition to India marks a significant milestone for the country’s luxury watch industry. It reflects the increasing importance of India and its growing community of collectors on the global horological stage. The event will provide Indian collectors, enthusiasts, customers, media, and the wider public with a rare opportunity to experience some of the world’s finest timepieces and gain a deeper appreciation for the artistry and technical mastery behind them.

Mr. Yashovardhan Saboo, Chairman of Ethos Limited, highlighted the significance of the event. Having served as a member of the GPHG Academy and the GPHG Jury, he noted that the exhibition coming to Mumbai is a recognition of the country's growing importance in global horology. He emphasized that Ethos is honoured to bring this exceptional showcase to India, enabling collectors to experience the finest creations in contemporary watchmaking.

Mr. Pranav Saboo, Managing Director & Chief Executive Officer of Ethos Limited, added that hosting the exhibition is an important milestone for the company and the Indian luxury watch market. He stated that the move reflects Ethos's long-standing commitment to developing the culture of fine watchmaking in India and creating world-class experiences for customers. The company operates over 100 boutiques across the country through its omnichannel platform.

The Grand Prix d’Horlogerie de Genève was established in 2001 and is the world's foremost annual award dedicated to contemporary watchmaking. Organised by the GPHG Foundation in Geneva, the awards celebrate excellence across multiple categories judged by an international jury of experts. The travelling exhibition presents finalist timepieces selected from over 1000 nominated pieces to audiences around the world.

Ethos Limited has inaugurated a new Ethos Watch Boutique at UG-37, Inorbit Malls, Vizag, Andhra Pradesh, expanding its retail footprint to 102 boutiques across India. This strategic move strengthens the company's luxury brand portfolio and consolidates its presence in a prominent luxury retail market. The new outlet aims to make exclusive global watch brands more accessible to discerning customers in the region.

The inauguration marks a significant milestone in the company's expansion strategy. By increasing its store count, Ethos Limited continues to deliver unparalleled luxury experiences aligned with its vision. The boutique features an elegant design with dark wood paneling, glass display cases, and modern lighting fixtures, alongside digital displays showcasing watch advertisements.

Expansion Details

The new boutique is located in Inorbit Malls, a key commercial hub in Vizag. The store exterior features the 'ethos WATCH BOUTIQUES' logo in both English and Telugu, catering to the local demographic. The interior layout is designed to enhance the customer experience with a focus on aesthetics and product visibility.

Strategic Vision

Ethos Limited's expansion reflects its commitment to growing its network across India. The addition of the Vizag boutique supports the company's objective of strengthening its market position. The filing was signed by Munish Gupta, Chief Financial Officer, on June 23, 2026.

Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE04TZ01018/347085f4415944cc.pdf