Ethos Limited has acquired additional equity shares in its subsidiary Ethos Lifestyle Private Limited, increasing its ownership stake as part of its strategic consolidation efforts in the luxury lifestyle segment. The transaction was completed on April 30, 2026, and disclosed under SEBI regulations.

Transaction Details

The acquisition involved the purchase of 1,89,480 equity shares from Mr. Pranav Shankar Saboo, who serves as both a promoter and director of Ethos Limited as well as a director and shareholder of the subsidiary company.

Shareholding Impact

The acquisition results in a significant increase in Ethos Limited's ownership of its subsidiary, strengthening its control over the luxury lifestyle vertical.

About Ethos Lifestyle Private Limited

Ethos Lifestyle Private Limited operates as a subsidiary of Ethos Limited, focusing on the luxury lifestyle and fashion industry. The company was incorporated on February 02, 2024, and maintains its registered office at 359, Udyog Vihar, Phase-II, Gurgaon, Haryana.

Strategic Rationale

The acquisition represents a related party transaction conducted on an arm's length basis. According to the company's disclosure, the transaction aims to consolidate shareholding in Ethos Lifestyle Private Limited, which anchors the group's luxury lifestyle vertical and plays a pivotal role in the long-term strategy of diversifying into global luxury brands beyond horology.

The enhanced shareholding is expected to strengthen strategic alignment, streamline governance, and provide greater financial and operational flexibility at the subsidiary level. This move aligns with Ethos Limited's broader strategy to expand its presence in the luxury lifestyle segment while maintaining strong operational control over its key subsidiaries.

Ethos Limited has inaugurated a new watch boutique in Jaipur, Rajasthan, marking another significant milestone in the company's retail expansion strategy. The luxury watch retailer continues to strengthen its position across India's premium retail landscape with strategic openings in key metropolitan markets.

Latest Jaipur Store Opening

The company announced the opening of its newest boutique located at Plot No.-D-235-A in Yojna No.-5, Hanuman Nagar D, Amrapali Marg, Vaishali Nagar, Jaipur, Rajasthan. This launch represents a significant expansion in one of India's most prominent luxury retail markets.

Expanding Retail Network

With the addition of the Jaipur location, Ethos now operates 97 boutiques across India. The company has been systematically expanding its retail presence in both metropolitan and tier-2 cities, having previously opened boutiques in Pune and Agra. This growth strategy reflects Ethos' commitment to strengthening its luxury brand portfolio and consolidating its presence in India's prominent luxury retail markets.

Strategic Market Positioning

According to the company's announcement, this boutique marks a significant milestone in strengthening their luxury brand portfolio and further consolidates their presence in one of India's most prominent luxury retail markets. The launch aligns with Ethos' strategic vision of delivering unparalleled luxury experiences to discerning customers by making the world's most exclusive brands more accessible across India.

The Jaipur boutique opening reinforces Ethos Limited's position as a leading player in India's luxury retail segment, with its growing network serving as important touchpoints for premium watch enthusiasts nationwide.

Source: None/Company/INE04TZ01018/afa760069f414454.pdf