Ethos Limited has inaugurated its 98th watch boutique in India with the opening of a new store at Phoenix Market City, Pune on May 01, 2026. The announcement was made through a regulatory filing under Regulation 30 to the stock exchanges.

Store Location and Details

The new boutique is strategically located at Phoenix Market City, one of Pune's premier shopping destinations. The store details are as follows:

Strategic Expansion

The company highlighted that this boutique opening marks a significant milestone in strengthening its luxury brand portfolio. Ethos emphasized that the new store further consolidates its presence in one of India's most prominent luxury retail markets.

According to the company's statement, the launch aligns with its strategic vision of delivering unparalleled luxury experiences to customers. The boutique aims to make the world's most exclusive watch brands more accessible to discerning customers in India.

Company's Retail Network

With the addition of the Pune boutique, Ethos now operates 98 boutiques across India, demonstrating the company's continued expansion in the luxury watch retail segment. The company continues to focus on establishing presence in key metropolitan markets to serve its target customer base.

The announcement was signed by Munish Gupta, Chief Financial Officer of Ethos Limited, and communicated to both BSE Limited and National Stock Exchange of India Limited as part of the company's regulatory disclosure requirements.

Ethos Limited has acquired additional equity shares in its subsidiary Ethos Lifestyle Private Limited, increasing its ownership stake as part of its strategic consolidation efforts in the luxury lifestyle segment. The transaction was completed on April 30, 2026, and disclosed under SEBI regulations.

Transaction Details

The acquisition involved the purchase of 1,89,480 equity shares from Mr. Pranav Shankar Saboo, who serves as both a promoter and director of Ethos Limited as well as a director and shareholder of the subsidiary company.

Shareholding Impact

The acquisition results in a significant increase in Ethos Limited's ownership of its subsidiary, strengthening its control over the luxury lifestyle vertical.

About Ethos Lifestyle Private Limited

Ethos Lifestyle Private Limited operates as a subsidiary of Ethos Limited, focusing on the luxury lifestyle and fashion industry. The company was incorporated on February 02, 2024, and maintains its registered office at 359, Udyog Vihar, Phase-II, Gurgaon, Haryana.

Strategic Rationale

The acquisition represents a related party transaction conducted on an arm's length basis. According to the company's disclosure, the transaction aims to consolidate shareholding in Ethos Lifestyle Private Limited, which anchors the group's luxury lifestyle vertical and plays a pivotal role in the long-term strategy of diversifying into global luxury brands beyond horology.

The enhanced shareholding is expected to strengthen strategic alignment, streamline governance, and provide greater financial and operational flexibility at the subsidiary level. This move aligns with Ethos Limited's broader strategy to expand its presence in the luxury lifestyle segment while maintaining strong operational control over its key subsidiaries.