Dreamfolks Services has partnered with fintech firm Elixir to provide premium spa benefits for an upcoming wellness-focused credit card. The collaboration was announced at the Global Fintech Fest on September 9, 2026.

The agreement positions Dreamfolks as the official provider of curated spa experiences for Elixir’s new financial product. Cardholders will access these services through Dreamfolks’ technology-enabled lifestyle platform. This move expands the company’s portfolio beyond traditional travel benefits into holistic wellness offerings.

Partnership Details

Elixir is launching a credit card designed around everyday health and lifestyle choices. The proposition integrates rewards, fitness tracking, and personalized wellness experiences. In addition to the spa benefits powered by Dreamfolks, cardholders will receive complimentary access to leading gyms. They will also gain entry to a marketplace featuring more than 100 wellness brands.

The new card builds on Elixir’s existing prepaid offering, which provides 2% back on all online spends and 5% back on health and wellness spends made through its app. The rewards structure incentivizes healthy behavior with multipliers: rewards increase to 1.5X when cardholders complete 10 workouts in a month and double at 20 workouts.

An AI-powered wellness concierge uses wearable and habit data to offer personalized recommendations. These include relevant workouts, recovery sessions, and supplement reorders. The spa benefit adds an experiential dimension to this digital ecosystem.

Strategic Context

For Dreamfolks, the partnership supports its evolution from a travel access platform into a broader technology-enabled travel and lifestyle benefits company. The firm already offers lifestyle and wellness services, including spa experiences, alongside travel, golf, private club, dining, and healthcare benefits.

Liberatha Kallat, Chairperson & Managing Director of Dreamfolks, noted that younger consumers drive over 40% of all wellness spending. She stated that treating well-being as an everyday necessity rather than an occasional indulgence shapes the evolution of premium credit cards.

Ritik Madan, Co-founder & CEO of Elixir, said the partnership adds a premium experiential layer through access to curated spa experiences. He emphasized the goal of making wellness more accessible and rewarding as part of the everyday credit card experience.

What the Numbers Show

The source data highlights a shift in reward mechanics from static cashback to activity-based multipliers. While the base cashback stands at 2% for general online spends, health-specific spends yield 5%. This 3 percentage point differential explicitly prioritizes wellness-related transactions within the consumer’s spending mix, aligning directly with the card’s core value proposition.

Dreamfolks Services has scheduled its 18th Annual General Meeting (AGM) for Monday, September 28, 2026. The meeting will commence at 11:30 am and will be conducted through Video Conferencing or Other Audio Visual Means (VC/OAVM) in compliance with Ministry of Corporate Affairs circulars.

The company will provide remote e-voting facilities to eligible members. The voting window opens on Friday, September 25, 2026, at 9:00 am and closes on Sunday, September 27, 2026, at 5:00 pm. Shareholders holding shares in physical or dematerialized form as on the cut-off date of Tuesday, September 22, 2026, are eligible to vote.

Key Dates

Members who have cast their votes via remote e-voting may attend the AGM but cannot vote again during the meeting. Those who did not vote remotely may cast their votes electronically during the AGM.

Investor Information

Electronic copies of the AGM notice and the Annual Report for FY26 have been sent to members with registered email addresses as on August 21, 2026. Physical copies are available only upon request. The documents are also accessible on the company’s website.

Dreamfolks Services has engaged National Securities Depository Limited (NSDL) to facilitate the electronic voting process. Members are advised to update their KYC details, including PAN and bank account information, to ensure smooth processing of dividends and communications. Unpaid dividends from previous financial years remain uncredited until KYC is updated.