Creative Newtech Limited has launched WOZOYO, a global consumer technology brand under its subsidiary Secured Connection Limited (Hong Kong). The new brand is positioned in the affordable-premium segment, targeting the growing demand for connected devices that combine design, reliability, and value. This launch marks the company's strategic expansion from enabling global brands to creating proprietary brands, allowing deeper participation across the consumer technology value chain.

WOZOYO's initial product ecosystem focuses on four key pillars: Connected Productivity, Entertainment & Mobility, Smart Living, and Personal Wellness. The portfolio includes charging essentials, audio products, laptop accessories, connectivity solutions, and smart home products such as surge protectors, wireless chargers, travel adapters, Bluetooth speakers, and air purifiers.

The launch leverages capabilities Creative Newtech has built over more than three decades in technology distribution, market development, and sourcing. The company aims to create proprietary intellectual property, participate in higher-value consumer segments, and enhance margins through this new vertical.

Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech Limited, stated that the launch represents a natural progression of the company's journey. He emphasized that WOZOYO aims to address consumer needs for reliable and thoughtfully designed technology products, utilizing the company's established distribution ecosystem and execution capabilities to scale the brand.

Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE985W01018/84b9f442bb434d64.pdf

Creative Newtech , along with its consortium partner, has received an Advance Work Order (AWO) from Bharat Sanchar Nigam Limited (BSNL) for the BharatNet Middle Mile Network Project in the Odisha Telecom Circle. The order, valued at approximately ₹3,194.83 crore, covers the design, supply, construction, installation, upgradation, operation, and maintenance of the network infrastructure. This project is part of the Government of India's flagship BharatNet programme, aimed at strengthening the digital backbone for rural and underserved regions in Odisha. The company's market capitalisation stands at ₹950 crore.

The AWO was issued by BSNL acting on behalf of Digital Bharat Nidhi, Department of Telecommunications, Government of India. The contract is expected to be completed within a period of approximately three years, subject to the fulfilment of terms and conditions, execution of a definitive agreement, and issuance of route-wise work orders by BSNL.

Project Scope and Execution

The consortium will be responsible for creating new infrastructure and upgrading existing networks to ring topology. Key deliverables include the establishment of a State Network Operations Centre and the deployment of advanced networking, fibre monitoring, and network management systems. The project scope also encompasses support for retail, enterprise, and wholesale services, backed by optical fibre infrastructure, IP-MPLS equipment, power systems, and last mile connectivity solutions across numerous locations in Odisha.

Strategic Implications

For Creative Newtech, this order strengthens its presence in large public sector technology programmes. The company stated that the project deepens its capabilities across infrastructure deployment, technology integration, project governance, and long-term managed services. It also positions the company to engage with emerging areas such as AI, IoT, and data center infrastructure. The integration of large-scale deployment with long-term operations and maintenance provides visibility across both implementation and service phases, potentially opening recurring revenue opportunities.

Management Commentary

Mr. Ketan Patel, Chairman & Managing Director of Creative Newtech Limited, emphasized the significance of the order. He stated that the project allows the company to contribute to a major digital infrastructure programme, which supports education, healthcare, and public services. Patel noted that the engagement reflects the company's direction towards building deeper capabilities in technology integration and infrastructure execution, reinforcing its path towards high-value opportunities.

Key Order Details

The following table summarises the key parameters of the Advance Work Order received from BSNL:

Source: https://lodr-files.dhan.co/lodr-inputs/Company/INE985W01018/bf1767e4ddc04645.pdf