Arun Icecreams debuts at New York India Day Parade, expands US presence
Hatsun Agro Product's Arun Icecreams made its first appearance at the New York India Day Parade on August 16, 2026, on Madison Avenue, distributing over 15,000 ice creams. The brand featured a specially designed float and consumer engagement booths, showcasing flavors including Butterscotch sandwich, Malai Kulfi, and Popitos kacha mango. The event marks a key step in Arun Icecreams' US market expansion, supported by Hatsun Agro Product's domestic network of over 5,00,000 farmer partners and a multi-brand dairy portfolio.

*this image is generated using AI for illustrative purposes only.
Hatsun Agro Product 's flagship ice cream brand, Arun Icecreams, marked a significant milestone in its international expansion by participating in the New York India Day Parade for the first time. The event took place on Madison Avenue, New York, on August 16, 2026, serving as a platform to engage with a wider consumer audience in the United States.
During the parade, Arun Icecreams featured a specially designed float and consumer engagement booths. The brand distributed more than 15,000 ice creams to attendees, showcasing popular flavors. Key products on display are summarised below:
| Product: | Category |
|---|---|
| Butterscotch sandwich | Ice cream |
| Cream n cookies Donuts | Ice cream |
| Vanilla bites | Ice cream |
| Popitos kacha mango | Ice cream |
| Malai Kulfi | Ice cream |
Strategic international push
The participation aligns with Arun Icecreams' recent entry into the US market. The company views the India Day Parade as an opportunity to build brand visibility and introduce its product range to new geographies beyond its traditional stronghold in South India.
R.G. Chandramogan, Chairman of Hatsun Agro Product Ltd, highlighted the significance of the event for the brand's global journey.
"Arun Icecreams has been part of people's happy moments for many decades, and participating in New York's India Day Parade for the first time is a very special occasion for us," Chandramogan said. "As we continue to strengthen our presence in the United States, this event gives us an opportunity to share the Arun Icecreams experience with a wider audience and introduce more consumers to the flavours that have been loved for generations."
Brand portfolio and reach
Hatsun Agro Product Ltd operates as a leading private sector dairy player in India, procuring milk from over 5,00,000 farmers. The company's portfolio spans multiple brands and categories:
| Brand: | Description |
|---|---|
| Arokya Milk & Milk products | Country's largest private sector milk brand |
| Hatsun Dairy Products | Growing portfolio of dairy items |
| ibaco | Premium chain of ice cream outlets |
| HAP Daily | Distribution network with over 4,200 outlets across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Maharashtra, and Kerala |
| Hanobar & Havia | Coco confectionaries and premium chocolates |
| Aniva | Whey drinks |
| Santosa | Cattle feed and care products |
The company maintains ISO 22000 certification for quality standards. The New York debut underscores Hatsun Agro Product Ltd's broader strategy to expand its international footprint while leveraging its domestic scale.
Historical Stock Returns for Hatsun Agro Product
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +2.93% | -2.05% | +23.90% | +28.13% | +27.71% | -0.36% |
What specific regulatory hurdles or supply chain adaptations will Hatsun Agro Product need to address to sustain long-term distribution in the US market beyond initial brand visibility?
How does the company plan to differentiate Arun Icecreams from established Indian diaspora brands and premium US competitors in a saturated North American ice cream sector?
Will Hatsun Agro Product pursue further international expansions into other key markets like the UK, Middle East, or Southeast Asia following this US debut?


































