Arun Icecreams debuts at New York India Day Parade as US presence grows
Hatsun Agro Product Ltd announced that its Arun Icecreams brand debuted at the New York India Day Parade on August 16, 2026. The brand distributed over 15,000 ice creams to consumers, marking its first appearance at the event. This initiative supports the company's recent expansion into the US market and aims to enhance brand visibility among international audiences. Chairman R.G. Chandramogan emphasized the event's role in sharing the brand's legacy with a wider global consumer base.

*this image is generated using AI for illustrative purposes only.
Hatsun Agro Product Ltd’s flagship ice cream brand, Hatsun Agro Product , marked a significant milestone in its international expansion by participating in the New York India Day Parade for the first time. The event took place on Madison Avenue, New York, on August 16, 2026, serving as a platform to engage with a wider consumer audience in the United States.
During the parade, Arun Icecreams featured a specially designed float and consumer engagement booths. The brand distributed more than 15,000 ice creams to attendees, showcasing popular flavors including Butterscotch sandwich, Cream n cookies Donuts, Vanilla bites, Popitos kacha mango, and Malai Kulfi.
Strategic International Push
The participation aligns with Arun Icecreams' recent entry into the US market. The company views the India Day Parade as an opportunity to build brand visibility and introduce its product range to new geographies beyond its traditional stronghold in South India.
R.G. Chandramogan, Chairman of Hatsun Agro Product Ltd, highlighted the significance of the event for the brand's global journey.
"Arun Icecreams has been part of people's happy moments for many decades, and participating in New York's India Day Parade for the first time is a very special occasion for us," Chandramogan said. "As we continue to strengthen our presence in the United States, this event gives us an opportunity to share the Arun Icecreams experience with a wider audience and introduce more consumers to the flavours that have been loved for generations."
Brand Portfolio and Reach
Hatsun Agro Product Ltd operates as a leading private sector dairy player in India, procuring milk from over 5,00,000 farmers. The company’s portfolio extends beyond ice creams to include:
- Arokya Milk & Milk products: The country's largest private sector milk brand.
- Hatsun Dairy Products: A growing portfolio of dairy items.
- ibaco: A premium chain of ice cream outlets.
- HAP Daily: A distribution network with over 4,200 outlets across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and emerging markets like Maharashtra and Kerala.
- Hanobar & Havia: Confectionery brands offering coco confectionaries and premium chocolates.
- Aniva: Whey drinks.
- Santosa: Cattle feed and care products.
The company maintains ISO 22000 certification for quality standards. The New York debut underscores Hatsun Agro Product Ltd's broader strategy to expand its international footprint while leveraging its domestic scale.
Historical Stock Returns for Hatsun Agro Product
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -1.22% | +2.94% | +3.78% | +7.31% | +10.10% | +4.99% |
How does Hatsun Agro Product plan to navigate US FDA regulations and cold-chain logistics to sustain its ice cream distribution in the United States?
What specific revenue targets or market share goals has the company set for its international expansion beyond the initial brand awareness phase?
How might the success of Arun Icecreams in the US influence Hatsun's strategy for exporting other portfolio brands like Arokya Milk or ibaco?


































