AdCounty Media India Limited announced the completion of its acquisition of a 99.95% stake in Adaxx Adtech & Media LLP for ₹10 crore. The transaction was executed in March 2026, making the target entity a subsidiary of the digital advertising firm.

The company issued the update on September 8, 2026, disclosing the move under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Garima Malik, Company Secretary and Compliance Officer, signed the disclosure filed with BSE Limited.

Strategic Integration

Adaxx Pro will function as the programmatic advertising and branding platform for AdCounty Media. The integration aims to enhance data-driven media buying and brand-centric digital campaigns. Key capabilities being incorporated include audience targeting, digital media purchasing, campaign optimization, inventory management, and brand reach expansion.

This acquisition broadens AdCounty Media’s addressable market from AI-powered performance marketing to include display advertising, brand building, and programmatic media. The company intends to leverage operational synergies to offer unified solutions for both brand marketing and performance-based customer acquisition.

Leadership Commentary

Aditya Jangid, Chairman & Joint Managing Director, stated that the acquisition is a crucial step in enhancing technology-driven advertising expertise. He highlighted the synergy potential between AdCounty Media’s existing ecosystem and Adaxx’s capabilities to build a scalable, globally relevant AdTech business.

The deal allows the company to address the entire spectrum of digital advertising needs, including awareness, consideration, and performance goals through an integrated approach.

Adcounty Media India Limited has scheduled its ninth annual general meeting for Monday, September 28, 2026, at 11:30 am at its registered office in Jaipur. The company approved its Board's Report for the financial year ended March 31, 2026, during a board meeting held on September 1, 2026.

The board appointed M/s MSV & Associates as the scrutinizer to oversee the e-voting process for the upcoming AGM. The notice for the meeting was also approved during the session.

E-Voting Schedule and Eligibility

Shareholders can exercise their right to vote by electronic means ("remote e-voting") on the resolutions set out in the Notice of AGM. The remote e-voting period commences on Friday, September 25, 2026, at 9:00 am and ends on Sunday, September 27, 2026, at 5:00 pm. The module will be disabled by CDSL thereafter.

The cut-off date for determining eligibility to vote is Tuesday, September 22, 2026. Only members recorded in the Register of Members or Register of Beneficial Owners as on this date are entitled to vote. Members who have not cast their votes remotely may vote through ballot paper at the AGM. Those who have already voted remotely cannot vote again.

Executive Remuneration Revision

On the recommendation of the Nomination and Remuneration Committee, the board approved a revision in the monthly remuneration of Mr. Kumar Saurav, Whole-Time Director. His salary increases from ₹2,00,000 per month to ₹5,00,000 per month, inclusive of applicable allowances and perquisites.

This change is subject to shareholder approval and compliance with the Companies Act, 2013, and SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

The board meeting commenced at 5:00 pm and concluded at 6:30 pm at the company's registered office in Jaipur.