Adcounty Media board approves doubling of borrowing limits to ₹200 crore
Adcounty Media India Ltd's board approved raising borrowing and mortgage limits to ₹200 crore and authorized loans and guarantees up to ₹200 crore. Material related party transactions with three entities were approved. Executive directors' remuneration was increased to ₹5,00,000 per month.

*this image is generated using AI for illustrative purposes only.
Adcounty Media India Ltd's board has approved raising the company's borrowing limit to ₹200 crore from ₹100 crore, subject to shareholder approval. The board also increased the limit for creating mortgages, charges, and hypothecations on the company's assets to ₹200 crore from ₹100 crore to secure borrowings. These decisions were taken during a board meeting held on June 23, 2026, and are subject to approval by members through a postal ballot.
The board approved providing loans, guarantees, or securities under Section 185 of the Companies Act, 2013, up to an aggregate amount not exceeding ₹200 crore. Furthermore, the limit under Section 186 of the Companies Act, 2013 was increased from ₹100 crore to ₹200 crore. The board also approved material related party transactions with Athena Media Technologies Pte. Ltd., PK Expert Solutions Pte. Ltd., and Aventuro Advisory Pte. Ltd., in accordance with the Companies Act, 2013 and SEBI (LODR) Regulations, 2015.
On the recommendation of the Nomination and Remuneration Committee, the board approved a revision in the remuneration of four executive directors. The monthly remuneration was increased from ₹2,00,000 to ₹5,00,000, inclusive of applicable allowances and perquisites. The revised remuneration is subject to shareholder approval.
The directors whose remuneration was revised include Mr. Aditya Jangid, Chairman and Joint Managing Director; Mr. Chandan Garg, Joint Managing Director; Mr. Abhinav Rajendra Jain, Whole-Time Director & CFO; and Mr. Delphin Varghese, Whole-Time Director. The board also approved the draft of the Postal Ballot Notice to seek shareholder approval for these matters, which will be circulated to members in due course.
Approvals Summary
| Matter | Previous Limit | New Limit |
|---|---|---|
| Borrowing Limit | ₹100 Crores | ₹200 Crores |
| Mortgage/Charge Limit | ₹100 Crores | ₹200 Crores |
| Loans/Guarantees/Securities (Section 185) | - | ₹200 Crores |
| Investment Limit (Section 186) | ₹100 Crore | ₹200 Crore |
Historical Stock Returns for Adcounty Media
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| 0.0% | -3.93% | -13.44% | -7.19% | -25.71% | -25.71% |
What specific strategic initiatives or acquisitions is Adcounty Media planning to fund with the proposed ₹200 crore borrowing limit?
How will the significant increase in executive remuneration impact the company's operating margins and shareholder value in the upcoming fiscal year?
What are the potential risks associated with the increased exposure to related party transactions with Athena Media Technologies, PK Expert Solutions, and Aventuro Advisory?

































