Thomas Cook India Expands Madhya Pradesh Presence with Third Indore Outlet

2 min read     Updated on 12 Dec 2025, 05:43 PM
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Reviewed by
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Overview

Thomas Cook (India) Limited has opened its third outlet in Indore, Madhya Pradesh, expanding its network to five locations across the state. The new outlet offers comprehensive travel services for various customer segments, including international and domestic holidays, group tours, and personalized vacations. The company has identified popular international destinations like Japan, South Korea, and European countries, as well as domestic locations such as Himachal Pradesh and Uttarakhand. Travel duration trends show an increase in both short and long trips. The expansion aims to capitalize on the growing travel demand from the region.

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*this image is generated using AI for illustrative purposes only.

Thomas Cook (India) Limited has inaugurated its third outlet in Indore, Madhya Pradesh, marking a significant expansion in the high-potential market. This new facility brings the company's total network to three locations in Indore and five across the entire state, reflecting its strategic commitment to capitalize on the strong and growing travel demand from the region.

Strategic Expansion Details

The outlet inauguration was conducted by distinguished guests including Dr. Upinder Dhar, Former Vice Chancellor of Shri Vaishnav Vidyapeeth University, Mr. Pawan Bhalika, Vice President of Maheshwari Samaj Indore, and Mr. Romil Pant, Executive Vice President Head-Holidays at Thomas Cook India Limited.

Parameter Details
Location Unit No. 104, 1st Floor, The One 140, Scheme No. 140, Near JM Restaurant, Indore
Contact Number 8109353614
Email Ankita.sharma2@thomascook.in
Network Expansion 3rd outlet in Indore, 5th in Madhya Pradesh

Service Offerings and Target Segments

The new Thomas Cook outlet will cater to travellers from Indore and neighbouring regions across diverse customer segments including families, couples, Young India's millennials and Gen Z, business travellers, and Gen S (seniors). The facility offers comprehensive end-to-end travel services encompassing international and domestic holidays, group tours, personalised holidays, cruises, and value-added services like travel insurance.

Additionally, Thomas Cook's AI booking platform assists customers in planning their personalised vacations in real time by checking availability and making reservations within minutes.

Regional Travel Trends and Preferences

The company has identified specific travel patterns emerging from the Indore and Madhya Pradesh market:

Popular Destinations

International Destinations:

  • Japan, South Korea
  • European countries: Switzerland, France, Spain-Portugal, Scandinavia
  • Australia, New Zealand
  • Southeast Asia: Thailand, Indonesia, Malaysia
  • Middle East: Dubai, Abu Dhabi

Domestic and Subcontinent Destinations:

  • Himachal Pradesh, Uttarakhand, Andamans, North East, Kerala
  • Bhutan

Travel Duration Trends

Trip Type Previous Duration Current Duration
Short Trips 3 days 5-8 days
Longer Trips 5 days 10-15 days

Emerging Travel Preferences

  • Pilgrimage/Spiritual Tourism: Char Dham, Ayodhya-Prayagraj, aerial darshans to Om Parvat-Dev Bhoomi
  • New Destinations: Georgia, Uzbekistan, Kazakhstan, Vietnam, Morocco, South Africa, and Kenya
  • Top Traveller Segments: Multi-generational families, couples, Young India's millennials and Gen Z, Gen S (seniors)

Management Commentary

Mr. Rajeev Kale, President & Country Head-Holidays, MICE, Visa at Thomas Cook (India) Limited, emphasised the importance of the Indore market: "Indore is an important market for us at Thomas Cook India, with significant growth in travel aspirations across diverse customer segments. The launch of our third outlet in the city reaffirms our strong commitment to our customers from the city and surrounding catchments."

He further highlighted the outlet's strategic positioning: "In addition to its prime location, the outlet is designed to offer exceptional holiday services. On behalf of my team, I extend a warm welcome to our customers from Jayanagar. My team and I look forward to co-curating memorable holidays for each of our customers - for destinations within India and international."

Company Background

Established in 1881, Thomas Cook (India) Limited operates as the leading omnichannel travel company in the country, offering services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services, and Visa Services. The company operates multiple B2C and B2B brands and spans 28 countries across 5 continents as one of the largest travel service provider networks headquartered in the Asia-Pacific region.

Historical Stock Returns for Thomas Cook

1 Day5 Days1 Month6 Months1 Year5 Years
-2.53%+2.06%-7.61%-12.37%-33.36%+187.36%
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Thomas Cook India Launches AI-Powered Digital Avatar TACY as Brand Ambassador and Travel Assistant

2 min read     Updated on 12 Dec 2025, 01:29 PM
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Reviewed by
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Overview

Thomas Cook India introduces TACY, an AI-generated digital avatar serving as brand ambassador and AI-powered holiday travel assistant. TACY debuts with the early launch of Europe Summer 2026 portfolio, offering 1,000+ guaranteed departures and 15 value-led holiday packages. The company is implementing an innovative marketing strategy with AI-generated videos featuring TACY to inspire travel and guide customers. This initiative aims to create immersive experiences for digital-first customers, aligning with India's growing digital economy and young traveler demographics.

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*this image is generated using AI for illustrative purposes only.

Thomas Cook (India) Limited has unveiled TACY, an innovative AI-generated digital avatar that will serve as the company's brand ambassador and personified AI-powered holiday travel assistant. This strategic launch represents a significant advancement in customer engagement, offering immersive and conversational experiences that seamlessly integrate technology with travel services.

AI-Powered Brand Ambassador Introduction

TACY is positioned as the digital face of Thomas Cook India's product portfolio and serves as the digital avatar of the company's gen-AI chatbot that assists customers with holiday planning on the company's website. The AI-powered assistant underscores the company's commitment to pioneering innovation in the travel sector, creating a new paradigm for customer interaction and engagement.

Europe Summer 2026 Portfolio Launch

TACY makes her debut with the early launch of Thomas Cook India's flagship Europe Summer 2026 offering. The comprehensive portfolio includes:

Feature Details
Guaranteed Departures 1,000+ options
Value-Led Holidays 15 packages
Coverage Areas Western Europe, Eastern Europe, Mediterranean, Scandinavia
Target Segments Families, couples, and groups

Innovative Marketing Campaign Strategy

As part of this rollout, Thomas Cook India has created a range of AI-generated videos covering Europe and featuring TACY. These videos are designed to inspire travel, highlight brand and product unique selling propositions, and guide customers through the decision-making process. The company is leveraging traditional media in innovative ways for a digital-first audience, including QR codes that direct viewers to the website and videos.

Leadership Perspective on Digital Innovation

Mr. Abraham Alapatt, President Group Head - Marketing, Service Quality, Value Added Services & Innovation at Thomas Cook India, emphasized the strategic importance of this initiative. He noted that India is among the fastest-growing digital economies in the world, with one of the youngest and most dynamic traveller demographics. The company's customers are digital-first, curious, and expect interactive engagement that goes beyond traditional marketing approaches.

Alapatt explained that TACY represents a pioneering approach to marketing innovation, creating immersive and conversational experiences that resonate with new-age travellers. The initiative is timed with the launch of the flagship Europe Summer 2026 portfolio and may extend to other destinations, enabling the company to connect with customers in an engaging manner.

Company Background and Recognition

Established in 1881, Thomas Cook India operates as an omnichannel travel company, offering services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services, and Visa Services. The company operates B2C and B2B brands across 28 countries in 5 continents.

Thomas Cook India has received industry recognitions, including MICE Powerhouse at Maxiii MICE Awards 2025, Outbound Travel Operator of the Year (2024), and MICE Travel Operator of the Year (2024 & 2023) at The Economic Times Travel & Tourism Annual Awards. CRISIL has upgraded the rating on debt programs and bank facilities of the company to CRISIL AA/Stable on long-term bank facilities and CRISIL A1 rating on short-term bank facilities.

Historical Stock Returns for Thomas Cook

1 Day5 Days1 Month6 Months1 Year5 Years
-2.53%+2.06%-7.61%-12.37%-33.36%+187.36%
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